Petal by Pedal Brings Seasonal Flowers by Bike Through Manhattan
Meghan Young — October 23, 2014 — Art & Design
References: petalbypedal & coolhunting
Flower deliveries is a service that has been around for ages without much innovation other than possibly experimenting with arrangements; but that is all about to change thanks to Petal by Pedal. Petal by Pedal is a company that delivers their bouquets by bike. More than that, however, they focus on offering only seasonal flowers from local farmers, which is doubly admirable.
Founded by Long Island native Kate Gilman, Petal by Pedal is meant to connect customers with the farmers who provide the beautiful bouquets. She says, "The bouquets I was getting at the Greenmarket in Union Square were incredible—straight from the farmer, lasting twice as long. And I thought, there should be a way that people can buy locally grown flowers without having to go in-person on your weekend time off."
Founded by Long Island native Kate Gilman, Petal by Pedal is meant to connect customers with the farmers who provide the beautiful bouquets. She says, "The bouquets I was getting at the Greenmarket in Union Square were incredible—straight from the farmer, lasting twice as long. And I thought, there should be a way that people can buy locally grown flowers without having to go in-person on your weekend time off."
Trend Themes
1. Sustainable Delivery Services - Opportunity to further innovate with delivery services while focusing on sustainability efforts such as reducing carbon footprints.
2. Seasonal and Local Products - Identifying and utilizing seasonal and local products can create differentiation and meet consumer demand for sustainable and socially conscious practices.
3. Community-driven Agriculture - Opportunity to partner with local farmers and prioritize community-driven agriculture in the supply chain for more environmentally friendly products.
Industry Implications
1. Floriculture - Incorporating local and seasonal flowers can create new opportunities while reducing the use of imported highly processed flowers in the floriculture industry.
2. Courier and Delivery Services - Incorporating sustainable and eco-conscious delivery practices can help differentiate courier and delivery services while meeting consumer demands for environmentally friendly options.
3. Agriculture - Opportunity to embrace community-driven agriculture and supply chains that prioritize sustainable farming practices, benefiting both the environment and local communities.
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