Mixed-reality in-store experiences enhance engagement
Trend - With experimental shopping spaces increasingly common, some brands in the retail space are prioritizing mixed-reality experiences for their consumers. This new conception of how purchase journeys can be designed shows how brands can enhance engagement, particularly Millennials and Gen Z.
Insight - Millennial and Gen Z customers are often loyal to brands that prioritize social media "shareability"–where experiences and products can be viewed and shared among peers online. For these generations, brand loyalty isn't just about logos and aesthetics, but how those brands feed into the projected lifestyles that these generations portray online–immersive purchase journeys are one way this can be achieved.
Insight - Millennial and Gen Z customers are often loyal to brands that prioritize social media "shareability"–where experiences and products can be viewed and shared among peers online. For these generations, brand loyalty isn't just about logos and aesthetics, but how those brands feed into the projected lifestyles that these generations portray online–immersive purchase journeys are one way this can be achieved.
Workshop Question - How could your brand incorporate mixed-reality into its customers' purchase journey?
Trend Themes
1. Mixed-reality Shopping - Brands are enhancing engagement with consumers, particularly Millennials and Gen Z, by prioritizing mixed-reality experiences in experimental shopping spaces.
2. Integrating AR and VR Experiences - As both AR and VR experiences become more accessible, brands are experimenting with integrating them into everything from retail shopping experiences to marketing.
3. Blended Reality Beauty - Coty's Magic Mirror, which integrates interactions with physical cosmetics, adds a new dimension to virtual and augmented reality cosmetic try-on experiences.
Industry Implications
1. Retail - Retail brands are using mixed-reality technology to enhance in-store experiences and drive customer engagement.
2. Interior Design - Interior design companies are creating AR apps like Wayfair Spaces to simplify the process of visualizing furniture and decor in physical spaces.
3. Mixed-reality Entertainment - Entertainment companies are leveraging mixed-reality technology to create immersive experiences for customers.
5 Featured, 45 Examples:
109,214 Total Clicks
Date Range:
Dec 17 — Jul 19
Trending:
Average
Consumer Insight Topics:
