Hot sauce kits allow for artisanal home consumption
Trend - The growth of the hot sauce market in North America has prompted brands to create curated kits that allow for sampling or homemade hot sauce consumption. These kits allow for more sophisticated at-home dining experiences.
Insight - As North America’s diversity grows, so does the expectation for high-quality foods that have global influences. Consumers in the region are increasingly expecting hybrid or new cultural experiences as they seek out products and services that either offer them a taste of “home,” or that allow them to expand their palettes and better understand flavors and ingredients from around the world.
Insight - As North America’s diversity grows, so does the expectation for high-quality foods that have global influences. Consumers in the region are increasingly expecting hybrid or new cultural experiences as they seek out products and services that either offer them a taste of “home,” or that allow them to expand their palettes and better understand flavors and ingredients from around the world.
Workshop Question - How could your brand better adapt to changing consumer demographics within its space?
Trend Themes
1. Global Influences in Food - As North America’s diversity grows, so does the expectation for high-quality foods that have global influences.
2. DIY Food Culture - As Millennial consumers continue to embrace maker culture, DIY crafts, recipes, and beauty products are also on the rise.
3. Convenient Kits and Sampler Packs - Brands create curated kits that allow for sampling or homemade consumption at home, featuring convenient packaging and unique flavors.
Industry Implications
1. Food and Beverage - Opportunities for brands to introduce unique flavors and global influences into their food and beverage products or in creating at-home kits and sampler packs.
2. Consumer Goods - Opportunities for brands to tap into the DIY trend by creating comprehensive kits that appeal to this hands-on demographic.
3. Retail - Opportunities for retailers to offer convenient kits and sampler packs to provide unique dining experiences at home.
