The 'Wall of Kisses' by Burt's Bees Introduces a New Lipstick Range
Laura McQuarrie — March 9, 2017 — Marketing
References: burtsbees & eventmagazine
To kick off the launch of its new 18-shade lipstick range, Burt's Bees is setting up an interactive 'Wall of Kisses' in the UK.
The Wall of Kisses boasts three different components: a touchscreen "magic mirror" that features lip-tracking software to digitally add color to one's lips, a photo montage and individual consultation areas where consumers may try real versions of the product and get expert advice from on-site makeup artists. By offering a virtual preview of a lipstick shade on one's lips, the digital part of the experience simplifies the process of choosing a perfect lip color.
For their chance to win the entire lipstick collection from Burt's Bees, consumers are being invited to share images of their time at the Wall of Kisses over social media using the #lipstickthatlovesyouback hashtag.
The Wall of Kisses boasts three different components: a touchscreen "magic mirror" that features lip-tracking software to digitally add color to one's lips, a photo montage and individual consultation areas where consumers may try real versions of the product and get expert advice from on-site makeup artists. By offering a virtual preview of a lipstick shade on one's lips, the digital part of the experience simplifies the process of choosing a perfect lip color.
For their chance to win the entire lipstick collection from Burt's Bees, consumers are being invited to share images of their time at the Wall of Kisses over social media using the #lipstickthatlovesyouback hashtag.
Trend Themes
1. Interactive In-store Experiences - Businesses can create interactive experiences in-store that utilize technology to aid decision-making.
2. Augmented Reality Beauty Apps - Augmented reality beauty apps can allow customers to preview products before purchasing.
3. Social Media Engagement Campaigns - Encouraging customers to share their experiences on social media with branded hashtags can increase engagement and reach.
Industry Implications
1. Beauty - Beauty companies can utilize interactive experiences and augmented reality apps to stand out in a crowded marketplace.
2. Retail - Retailers can create unique in-store experiences to draw in customers and increase sales.
3. Marketing - Marketers can incorporate social media campaigns into experiential marketing strategies to increase brand awareness and engagement.
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