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Alerted Driver

Forms of road traffic technology increases road safety

Trend - Brands are finding solutions to combat distracted driving by prompting drivers to stay alert with new innovations in road safety. Whether traffic technology is implemented in vehicles, traffic signs, or the roads themselves, these systems aim to keep drivers informed to prevent accidents.

Insight - As consumers increasingly rely on a variety of technology to support their daily lives, safety-oriented technology provides consumers with comfort and reassurance. Technology has typically been used for convenience or entertainment. However, in the digital era, consumers are increasingly more trusting of technology's usefulness in more difficult, serious contexts.
Workshop Question - What can your business do to increase public safety?
Trend Themes
1. Increasing Use of Technology in Road Safety - Technology is being increasingly used to encourage drivers to stay alert while driving, providing important information on the roads and combating phone use while driving.
2. Safety-oriented Technology Gaining Popularity - Safety-oriented technology is gaining popularity as consumers increasingly rely on technology for serious contexts rather than just convenience or entertainment.
3. Development of Crash Detection Systems - Companies are developing crash detection systems to keep drivers safe, especially those driving motorcycles, and alert first responders automatically in the event of an accident.
Industry Implications
1. Automotive Industry - The automotive industry can embrace these trends by integrating technology that promotes road safety and developing crash detection systems for their vehicles, especially those in the motorcycle industry.
2. Technology Industry - The technology industry can benefit from the increasing use of safety-oriented technology and collaborate with the automotive industry to develop road safety innovations.
3. Utility Industry - The utility industry can offer incentives to drivers who embrace new technologies that promote road safety, such as buying incentives for electric cars, to promote the use of these innovations.
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
81,388 Total Clicks
Date Range:
Mar 18 — Jun 21
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Projecting Safety Headlights
Projecting Safety Headlights
The Digital Light Projection System Takes Road Safety to a New Level
Daimler is looking to make drivers safer with its new technology known as ‘Digital Light.’ The system focuses on a car’s headlights and will turn them into projectors that display... MORE
Phone-Detecting Street Signs
Phone-Detecting Street Signs
A Series of Phone-Detecting Systems Helps Keep Drivers Alert
In an attempt to curb cellphone use while driving, British road safety authorities are utilizing a phone-detecting system. The new system is set to be piloted in Norfolk and can allegedly pick up... MORE
Motorcycle Crash Detection Systems
Motorcycle Crash Detection Systems
Bosh Launched Help Connect for Motorcycle Users in Germany
Bosh created a new crash detection system, named Help Connect, which will alert first responders automatically if a crash occurs. The crash detection system was created for motorcycle drivers, as... MORE
Affordably Priced Electric CUVs
Affordably Priced Electric CUVs
The 2021 Kia Niro EV Starts at Under $40,000
The 2021 Kia Niro EV has been announced by the automotive brand as its latest electric vehicle model that will offer a range of safety and comfort features at a competitive price point. The vehicle... MORE
Traffic-Signal Reading Cars
Traffic-Signal Reading Cars
The New BMW Cruise Control Will Be Able to Read Traffic Lights
The automotive company has indicated that future iterations of its BMW cruise control will have the ability to read traffic lights. As the vehicle approaches the light, the system will be able to... MORE
Ambulance-Warning Traffic Lights
Ambulance-Warning Traffic Lights
The Conceptual 'Emergency Traffic System' Keeps Drivers Safe
Ambulances are much more likely to be involved in an accident given their need to speed through traffic, so the conceptual ‘Emergency Traffic System’ has been designed to help keep them... MORE

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