Appliances integrate technology to assist consumers with recipes
Trend - As consumers continue to become acquainted with connected technologies throughout the home, there has been an increase in kitchen appliances capable of offering a guided cooking experience for consumers along with multi-functional features.
Insight - An aspect of the recent consumer focus on self-improvement has also been an interest in mastering a huge range of skills. Thanks to new options catering to this desire, consumers feel not only a desire but a pressure to become more holistically educated individuals, mastering a vast range of skills as a means of not only a sense of growth, but as a way to keep pace with their peers as well.
Insight - An aspect of the recent consumer focus on self-improvement has also been an interest in mastering a huge range of skills. Thanks to new options catering to this desire, consumers feel not only a desire but a pressure to become more holistically educated individuals, mastering a vast range of skills as a means of not only a sense of growth, but as a way to keep pace with their peers as well.
Workshop Question - Consider how your brand could offer your customers a guided experience to learn more about how to use your brands’ products or services.
Trend Themes
1. Connected Cooking Appliances - The increasing shift towards connected home appliances aligned with consumer desire for higher efficiency in kitchen activities creates an opportunity for businesses to develop more innovative cooking solutions.
2. Guided Cooking - The trend of self-improvement extending to the kitchen creates an opportunity for businesses to create more guided kitchens and cooking products that offer consumers convenience and accessibility.
3. Healthy Cooking - The trend towards health and wellness creates an opportunity for businesses to create healthy cooking products that simplify the cooking process and provide healthier meal options.
Industry Implications
1. Iot Appliances - As consumers become more comfortable with IoT, businesses should focus on developing new connected cooking devices with increased functionalities to simplify cooking processes.
2. Smart Home Appliances - Smart home appliances are gaining traction and businesses should develop more affordable, reliable and intuitive smart home appliances that meet the customer's cooking needs.
3. Cookware and Accessories - There is a need for more innovative cookware and accessories that are in line with the consumer's health and wellness goals and enable convenient and easy cooking.
6 Featured, 49 Examples:
114,625 Total Clicks
Date Range:
Oct 18 — Nov 20
Trending:
Warm
Consumer Insight Topics:
