Brands are helping reduce waste with circular delivery services
Trend - Brands are launching circular delivery systems that take inspiration from the traditional "milkman model" in an effort to save materials and reduce waste. These deliveries include hygiene products, food, and alcohol. This is especially useful as the act of recycling not only uses resources but is also highly ineffective since most recyclables ultimately end up in landfills due to improper sorting.
Insight - Consumers have become more informed about the dangers of single-use plastic as it relates to the environment and wildlife. This has prompted the "zero waste" movement where consumers work to avoid using plastic wherever possible and instead purchase in bulk or with reusable containers. Brands are catering to these consumers with initiatives that reduce the environmental footprint of consumers, and consumers are flocking to brands that take on this responsibility, rather than place it on the consumer.
Insight - Consumers have become more informed about the dangers of single-use plastic as it relates to the environment and wildlife. This has prompted the "zero waste" movement where consumers work to avoid using plastic wherever possible and instead purchase in bulk or with reusable containers. Brands are catering to these consumers with initiatives that reduce the environmental footprint of consumers, and consumers are flocking to brands that take on this responsibility, rather than place it on the consumer.
Workshop Question - How your brand alleviate environmental concerns for consumers by assuming the responsibility?
Trend Themes
1. Circular Delivery Systems - Circular delivery systems that take inspiration from the traditional "milkman model" in an effort to save materials and reduce waste have become popular.
2. Zero Waste Movement - Consumers have become more informed about the dangers of single-use plastic and are working towards zero waste.
3. Subscription Services - The popularity of subscription services has soared as busy consumers seek ways to streamline their busy lives.
Industry Implications
1. Sustainability - Industries that prioritize sustainability have an opportunity to tap into the rising trend of circular delivery systems and zero waste movement.
2. E-commerce - Industries that utilize e-commerce have a chance to use sustainable packaging and delivery methods, as seen in the circular shopping platforms example and the Era Zero Waste example.
3. Food and Beverage - Industries that provide food and beverage products can implement circular delivery systems that reduce waste, as seen in the examples of circular vodka deliveries and the Greenhouse Fresh Organic Produce Box.
