Companies are blending the lines of breakfast and other food & beverage items
Trend - Food and beverage brands are launching unconventional products that are inspired by breakfast. Ranging from popular dishes that are reimagined for the first meal of the day to outlandish offerings that capture attention, companies are looking to tap consumers' strong appreciation for breakfast.
Insight - In today's market, the variety of choices is more rich and diverse than ever before and contemporary consumers are taking note of this. In this space, novelty becomes a key driving force of purchasing decisions as many consumers tap their adventurous spirit and look for more unconventional options when shopping. Not only does this satisfy a sense of curiosity, but it also plays into a desire to be entertained in an accessible way through experiences.
Insight - In today's market, the variety of choices is more rich and diverse than ever before and contemporary consumers are taking note of this. In this space, novelty becomes a key driving force of purchasing decisions as many consumers tap their adventurous spirit and look for more unconventional options when shopping. Not only does this satisfy a sense of curiosity, but it also plays into a desire to be entertained in an accessible way through experiences.
Workshop Question - How can your product/service be reimagined to break the boundaries of its category?
Trend Themes
1. Breakfast as the New Frontier - More and varied food and beverage offerings for breakfast inspired by breakfast food are becoming popular among consumers due to the desire for novelty and unique experiences.
2. Nostalgia Marketing - Brands that use familiar cereals such as Cap'n Crunch's Crunch Berries and Kraft Mac & Cheese for rebranding and new flavor offerings appeal to consumers' memories which in turn creates brand loyalty and long-term engagement opportunities.
3. Crossover Marketing - Collaborative products such as Cinnamilk enabled by brands like Cinnamon Toast Crunch and Swiss Miss show how brands can leverage each other's strengths and give new ways for their fans to experience the product categories they operate in.
Industry Implications
1. Food and Beverage Industry - Creating unconventional food and beverage offerings such as bacon-flavored spirits, Cinnadust and Cinnamilk that play with nostalgia and traditional flavors offer opportunities for growth and engagement in the market.
2. Marketing Industry - Nostalgia marketing and brand collaborations have gained popularity in recent years. Crossover campaigns between different brands creatively expand marketing and branding possibilities.
3. Packaging Industry - Redefining the boundaries of existing product offerings could be an opportunity to develop new packaging and advertising campaigns as brands look to reinvent themselves by tapping into both nostalgia and new and unique taste experiences.
5 Featured, 45 Examples:
45,234 Total Clicks
Date Range:
Jan 20 — May 22
Trending:
Mild
Consumer Insight Topics:
