Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,884 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,251 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,251 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,884 cutting edge ideas.

Big-Brand Subscription

Large brands adopt subscription models for accessibility

Trend - Global or soon-to-be global brands are replicating small brands by offering subscription models that make their products more accessible to the average person. These include everything from deliveries to the temporary use of luxury items.

Insight - When it comes to shopping, accessibility is crucial to most consumers. Accessibility can mean everything from low costs to availability of product, with this being even more important now as people grapple with reduced or lost incomes in the midst of a global pandemic and recession. As people's purchase habits have changed drastically, global brands are having to be as adaptive as small businesses have shown themselves to be over the years.
Workshop Question - How could your brand create or improve a subscription model for its customers?
Trend Themes
1. Subscription Models - Large brands and retailers are adopting subscription models as consumers seek accessibility and affordability during the pandemic and recession.
2. Customization - Consumers are increasingly seeking personalized experiences and products, leading companies to offer customizable subscription plans.
3. Unlimited Programs - Retailers are introducing unlimited programs, from beverage subscriptions to fuel discounts, to add value and convenience for customers.
Industry Implications
1. Retail - Retailers are introducing subscription and loyalty programs to add value and convenience for customers.
2. Automotive - Automakers are introducing subscription services to allow consumers to experience different vehicles without the hassle and costs of maintenance and insurance.
3. Food and Beverage - Food and beverage companies are introducing subscription services and unlimited programs to provide customers with more affordable and accessible options.
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 63 Examples:
68,021 Total Clicks
Date Range:
Feb 20 — Apr 22
Trending:
Warm
Consumer Insight Topics:

Featured Examples

All-Inclusive Luxury Vehicle Subscriptions
All-Inclusive Luxury Vehicle Subscriptions
An Interview with Porsche Canada's Lena Helmts
Porsche Drive was recently introduced to the Canadian market for the first time, with consumers in Toronto now able to access a variety of rental and subscription services that allow them to... MORE
Customizable Tea Subscription Plans
Customizable Tea Subscription Plans
This Tea Drops Tea Subscription is a First-of-its-Kind
This Tea Drops customizable tea subscription is being launched by the brand as a solution for avid tea drinkers to choose when seeking out a way to enjoy their favorite brewed beverages in a simple... MORE
Subscription-Based Product Deliveries
Subscription-Based Product Deliveries
Walmart Introduced Walmart+ with Unlimited Deliveries
In an era where grocery delivery is now seen as an essential service, Walmart is supporting its consumers with its new membership program, Walmat+. The new initiative offers free, unlimited delivery... MORE
Handmade Cosmetic Subscriptions
Handmade Cosmetic Subscriptions
The Lush Kitchen Subscription Box Shares Products by Vote
Lush Cosmetics is introducing its first-ever subscription box called the Lush Kitchen Subscription Box and it is set to share four to five exclusive products selected by subscribers. Members have... MORE
Free Delivery Food Subscriptions
Free Delivery Food Subscriptions
GrubHub Launched GrubHub+ with 100,000 Participating Restaurants
GrubHub created a new subscription service named GrubHub+, and it will offer free delivery as well as 10% cash back for purchases. Free delivery will be applied to the company indicated that around... MORE
Retailer Subscription Fuel Discounts
Retailer Subscription Fuel Discounts
The Walmart+ Subscription Service is Offering More Discounts
The Walmart+ subscription service is being updated by the retailer to help shoppers save some money at the pump to combat the increasing cost of fuel. The service is extending an instant discount of... MORE
Unlimited Beverage Subscriptions
Unlimited Beverage Subscriptions
Panera's Unlimited Sip Club Includes All Self-Serve Coffee & Tea
Panera recently launched the first-ever nationwide unlimited beverage subscription for all self-serve beverages, the Unlimited Sip Club, and in doing so, it is expanding its unlimited coffee... MORE

Related Examples

AI-Enabled Coffee Monitoring Platforms
AI-Enabled Coffee Monitoring Platforms
Panera Bread Adopts Miso Robotics CookRight Coffee System
AI-Powered Robotic Baristas
AI-Powered Robotic Baristas
Panera is Testing the AI-Powered 'CookRight Coffee' System In-Stores
Mexican Street Corn Soups
Mexican Street Corn Soups
Panera is Serving Up a New Mexican Street Corn Chowder
Caffeinated Fruit-Flavored Lemonades
Caffeinated Fruit-Flavored Lemonades
Panera is Serving 3 New Charged Lemonades Featuring Caffeine
Sustainability-Focused Retail Centers
Sustainability-Focused Retail Centers
This New Walmart Canada Supercenter is Arriving in 2023
Savory Chicken Sandwiches
Savory Chicken Sandwiches
Panera Unveiled Two New Chicken Sandwiches Hitting Cafes Nationwide
Marinated Chicken Sandwiches
Marinated Chicken Sandwiches
Panera Bread Announced Two Upcoming Grilled Chicken Sandwiches
Charitable Coffee Blends
Charitable Coffee Blends
Caribou Coffee Honors First Roastmaster Amy Erickson with 'Amy's Blend'
Curated Beauty Retail Kiosks
Curated Beauty Retail Kiosks
BeautySpaceNK is Arriving in Walmart Locations
Male-Targeted Canned Cocktails
Male-Targeted Canned Cocktails
'Get Hard' Alcoholic Drinks are Designed to Break Cocktail Stigmas
Savory Indian Kombuchas
Savory Indian Kombuchas
Umami Brew Offers Low-Sugar Kombuchas with a Savory Aftertaste
Mineral-Rich Seaweed Teas
Mineral-Rich Seaweed Teas
Cup of Sea's Handcrafted Teas are Packed with Umami Flavor & Benefits
Wisdom-Based Tea Brands
Wisdom-Based Tea Brands
Tuuli Tea Uses Traditional Herbs to Address Modern Ailments
Bread Bowl Rings
Bread Bowl Rings
Panera is Offering Up Unlimited Coffee for a Year & a Baguette-Cut Ring
Wine-Inspired Cold Brew Teas
Wine-Inspired Cold Brew Teas
The Kaytea Sparkling Rosay Cold Brew Iced Tea is Rosé-Inspired
Spice Mixes Gift Boxes
Spice Mixes Gift Boxes
The ‘Pūr Spices’ Gift Box Comes with Five Handcrafted Spice Mixes
play_circle_filledMood-Enhancing Teas
Mood-Enhancing Teas
‘steep & mellow’ Makes Natural Mood Boosting and Enhancing Teas
Loose-Leaf Tea Discs
Loose-Leaf Tea Discs
iLOLA's Compact Discs Unfurl in an Infuser for Perfectly Portioned Brews
Contactless Dine-In Features
Contactless Dine-In Features
Panera Bread Has Announced A New Digital Dining Feature
Season-Inspired Teas
Season-Inspired Teas
DavidsTea's ‘the winter collection tea kit’ Includes Ten Delicious Flavours
Supermarket-Owned Cryptocurrencies
Supermarket-Owned Cryptocurrencies
Walmart Has Filed Several Trademarks for Its Own Cryptocurrency
Naughty Holiday Ice Creams
Naughty Holiday Ice Creams
The Great Value Lumps of Coal Ice Cream is at Walmart
Premium Deli Hummus Products
Premium Deli Hummus Products
These Fresh Cravings Hummus Dips are Launching at Walmart
Mixed-Reality Holiday Markets
Mixed-Reality Holiday Markets
Snapchat's Holiday Market Features AR Experiences from Six Retailers
Confidence-Promoting Eyewear Lines
Confidence-Promoting Eyewear Lines
Elton John Has Partnered with Walmart in an Eyewear Venture
Co-Branded Furniture Collections
Co-Branded Furniture Collections
Walmart and Gap Recently Partnered on a New Furniture Line
Event-Based Black Friday Deals
Event-Based Black Friday Deals
Walmart's Black Friday Plans Have Been Announced Early This Year
Customizable Retail Lactation Suites
Customizable Retail Lactation Suites
Walmart is Adding More Than 100 Mamava Suites to Stores
play_circle_filledDual Back-to-School Shopping Campaigns
Dual Back-to-School Shopping Campaigns
Walmart Launches Ads for Both Elementary Schools & Colleges
Caramel-Filled White Chocolates
Caramel-Filled White Chocolates
Ghirardelli's New White Chocolate Caramel Squares are Indulgent
Fall-Themed Baking Mixes
Fall-Themed Baking Mixes
Walmart Debuts Spooky, Fall-Themed Treats Ahead of Autumn
Same-Day Retail Delivery Trials
Same-Day Retail Delivery Trials
Walmart and Instacart are Testing Same-Day Delivery in Four Cities
Employee Voice Assistants
Employee Voice Assistants
Walmart's Ask Sam Lets Employees Look Up Prices, Find Products & More
Fruit-Packed Snack Bars
Fruit-Packed Snack Bars
The Arbor Bars Have a Certified Organic, No-Sugar-Added Recipe
Three-Ingredient Peanut Butters
Three-Ingredient Peanut Butters
The Jif No Added Sugar Creamy Peanut Butter Spread is Tasty
Plant-Based Distribution Partnerships
Plant-Based Distribution Partnerships
The Impossible Burger Will Be Sold at Walmart Stores
Serum Blush Cosmetics
Serum Blush Cosmetics
EM Cosmetics' Unique Blush Fuses Skincare and Makeup
Letterbox-Sized Care Kits
Letterbox-Sized Care Kits
Lush Cosmetics' Care Kits Make It Easy to Receive a Fresh Supply of Soap
Mermaid Fin Bubble Bars
Mermaid Fin Bubble Bars
Lush's Latest Collection Includes a Mermaid Tail Bubble Bar
Virtual Skincare Consultations
Virtual Skincare Consultations
Lush Now Offers Personal Consultations for Consumers Over the Phone
Eco-Friendly Mother-Specific Gift Sets
Eco-Friendly Mother-Specific Gift Sets
Lush Cosmetics Debuted a New Line of Mother Day's Products
Muscular Carbon Fiber Supercars
Muscular Carbon Fiber Supercars
The Conceptual Porsche Exclusive GT Has a Sinewy, Athletic Design
Peach-Shaped Bubble Bars
Peach-Shaped Bubble Bars
Lush Cosmetics' Peach Crumble Bath Bubble Bar Softens & Nourishes Skin
play_circle_filledSong-Playing Hand Soaps
Song-Playing Hand Soaps
'Soap Record' by Lush Cosmetics Plays the Tune of Happy Birthday Twice
Off-Road-Ready Concept Cars
Off-Road-Ready Concept Cars
Gemballa Created the Avalanche 4x4 Concept Which is a Reworked 911
Migrant Justice-Supporting Soaps
Migrant Justice-Supporting Soaps
Lush Launched the Mi Casa Es Tu Casa Soap to Fight for Migrants
Designing an Electric Supercar
Designing an Electric Supercar
An Interview with Porsche Cars Canada CEO & President Marc Ouayoun
Waste-Free Texture Bars
Waste-Free Texture Bars
Lush Cosmetics Debuted the 'BIG' Texture Bar for Full, Beachy Hair
Shareable Nacho Platters
Shareable Nacho Platters
Taco Bell's New Nachos Party Pack is Big Enough to Share
Control-Enhanced Electric SUVs
Control-Enhanced Electric SUVs
Porsche is Testing a Four-Motor Powertrain for Electric SUVs
Celebratory Cookie Day Promotions
Celebratory Cookie Day Promotions
This Jack In The Box Promotion Provides a Free Shake and More
Festive Cinnamon Bun Boxes
Festive Cinnamon Bun Boxes
Cinnabon's BonBites CinnaPack Supports Freeform's 25 Days of Christmas
Frozen Holiday Hot Chocolates
Frozen Holiday Hot Chocolates
Auntie Anne’s Has Created a Hot Chocolate Frost for the Holidays
Thanksgiving Taco Packs
Thanksgiving Taco Packs
Taco Bell's Rolled Chicken Tacos Party Packs Make Friendsgiving Easy
Online Car Sales
Online Car Sales
Porsche Will Allow Its Customers to Purchase Cars Through an Online Process
Free Online Delivery Promotions
Free Online Delivery Promotions
KFC is Celebrating Kentucky Fried Wings with Free Delivery
5G Vehicle-Inspired Smartphones
5G Vehicle-Inspired Smartphones
The Porsche Design Huawei Mate 30 RS Comes in Red of Black
Multi-National EV Reveals
Multi-National EV Reveals
The Porsche Taycan Will Be Simultaneously Unveiled in Three Locations
Discount-Tracking Food Deliveries
Discount-Tracking Food Deliveries
A Perks Tab Has Been Added to the GrubHub App to Track Discounts
Delivery-Only Diet Eateries
Delivery-Only Diet Eateries
All Menu Items at 'Whole30 Delivered' Simplify the Whole30 Diet
Airport Runway Test Drives
Airport Runway Test Drives
The Genesis G70 Test Drive Took Place on an Active Runway
Arctic Supercar Experiences
Arctic Supercar Experiences
The Pure McLaren Arctic Experience Boasts Adventure and Luxury
Restaurant-Connected Social Media Updates
Restaurant-Connected Social Media Updates
Make Reservations Through Instagram's Action Buttons