Travel products are designed with antibacterial materials and functions
Trend - Items designed for on-the-go use are incorporating antibacterial properties as heightened hygiene remains an ongoing part of consumers' routines. With COVID-19 still being a threat to public health, everything from copper-threaded facemasks to disenfecting backpacks are being used to limit exposore to the virus.
Insight - As most of the world carefully reopens businesses and tries to resume life as normally as possible, there still exists a public health threat that both institutions and consumers are well aware of. While consumers are aware that they can't remain in quarantine limbo forever, they're also more cognizant of their personal hygiene habits than ever before. Thus, they're turning to brands that take these issues just as seriously as they do.
Insight - As most of the world carefully reopens businesses and tries to resume life as normally as possible, there still exists a public health threat that both institutions and consumers are well aware of. While consumers are aware that they can't remain in quarantine limbo forever, they're also more cognizant of their personal hygiene habits than ever before. Thus, they're turning to brands that take these issues just as seriously as they do.
Workshop Question - How is your brand accommodating its customers' new habits?
Trend Themes
1. Antibacterial On-the-go - With heightened hygiene awareness, consumers are seeking products designed for on-the-go use incorporating antibacterial properties.
2. Smart Hygiene Products - Products like Mask from Myant, Safe Travels Kit for germ-free flights, antibacterial bag for gym-goers and Hygiene20 backpack featuring UV-C light are being developed to support the new normal in a post-COVID world.
3. Travel Hygiene Kits - Travelers are looking for compact, travel-ready solutions like the BluBag from Michelle Hope Skincare, that combines care items and hygiene products, all neatly tucked into a bespoke travel bag.
Industry Implications
1. Healthcare Industry - The healthcare industry can utilize antibacterial technologies and materials to develop superior personal protective equipment (PPE) and improve patient safety.
2. Travel and Hospitality Industry - The travel and hospitality industry can provide smart hygiene products, travel hygiene kits, germ-free travel accessories like the Safe Travels Kit, and on-the-go antibacterial products to enhance customers' safety and satisfaction.
3. Sports and Fitness Industry - Sports and fitness brands can develop antibacterial and odor-locking materials to create superior accessories and clothing for gym-goers, athletes, and travelers who seek both comfort and hygiene.
