KOPU Sparkling Water is a Luxe Alternative to Single-Use Plastic
Laura McQuarrie — May 11, 2019 — Eco
References: kopuwater & prnewswire
In the fight against plastic, many sustainably minded consumers are making the switch to reusable drinking vessels and KOPU Sparkling Water is a brand that sets itself apart by offering resealable aluminum water bottles. Aluminum serves as an eco-friendly alternative to glass and plastic and the bottles are capped with screw tops that are ideal for on-the-go use.
The brand's sparkling water is sourced from deep underneath the dormant volcanoes of New Zealand’s Bay of Plenty and is enriched with a sparkling texture to add even more luxury to the pure, eco-friendly drinking experience.
KOPU Sparkling Water has championed bottled water sustainability since its inception and it is now noticing ripples across the industry as an ever-increasing number of mindful consumers are looking for alternatives to single-use plastic water bottles.
The brand's sparkling water is sourced from deep underneath the dormant volcanoes of New Zealand’s Bay of Plenty and is enriched with a sparkling texture to add even more luxury to the pure, eco-friendly drinking experience.
KOPU Sparkling Water has championed bottled water sustainability since its inception and it is now noticing ripples across the industry as an ever-increasing number of mindful consumers are looking for alternatives to single-use plastic water bottles.
Trend Themes
1. Resealable Aluminum Water Bottles - Offering resealable aluminum water bottles as an eco-friendly alternative to glass and plastic presents a disruptive innovation opportunity.
2. Single-use Plastic Alternatives - The growing demand for alternatives to single-use plastic water bottles provides an opportunity for disruptive innovation in the beverage industry.
3. Bottled Water Sustainability - Capitalizing on the increasing number of mindful consumers seeking sustainable options for bottled water creates a disruptive innovation opportunity.
Industry Implications
1. Beverage - The introduction of resealable aluminum water bottles opens up disruptive innovation opportunities within the beverage industry.
2. Sustainable Packaging - Creating alternatives to single-use plastic water bottles paves the way for disruptive innovation in the sustainable packaging industry.
3. Environmental Solutions - Developing innovative solutions for bottled water sustainability presents disruptive innovation opportunities within the environmental solutions industry.
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