Parents are looking to limit the sharing of school supplies amid COVID-19
Trend - Amid the ongoing pandemic, the back-to-school season has a lot more considerations than previous years. Parents are looking for ways to limit sharing between peers, and are turning to brands that provide ways to lavel their children's school supplies to reduce their contact with others.
Insight - The COVID-19 pandemic has required a significant shift in the way everyday activities now take place. As consumers adapt to this "new normal," they are searching for ways to protect themselves and loved ones from contracting the virus. As things remain up in the air, consumers are looking to maintain control wherever possible while still trying to return to some semblance of pre-pandemic life.
Insight - The COVID-19 pandemic has required a significant shift in the way everyday activities now take place. As consumers adapt to this "new normal," they are searching for ways to protect themselves and loved ones from contracting the virus. As things remain up in the air, consumers are looking to maintain control wherever possible while still trying to return to some semblance of pre-pandemic life.
Workshop Question - How can your brand support parents with safety measures during the "new normal?"
Trend Themes
1. Limited Sharing Trend - Parents and consumers are actively looking for ways to reduce sharing in the time of COVID-19, and personalized products are on the rise to help limit risk with shared supplies and items.
2. Customization Trend - Products that offer personalization for individuals are becoming increasingly popular in a world where people crave the ability to exert control and make an item their own.
3. Cleanliness Trend - As people become more concerned about cleanliness and sanitization, items that are easy to clean and disinfect are becoming more important, particularly in shared settings like schools.
Industry Implications
1. Personalized Products - Companies specializing in personalized products can capitalize on the demand for personalization and customization in everyday items like water bottles, pencil cases, and lunch boxes.
2. School Supplies and Accessories - School supply and accessory retailers can benefit from the trend of limited sharing with products like labeled water bottles and pencil cases that help limit contact between individuals.
3. Cleaning Supplies and Services - As cleanliness remains a top concern for many consumers, companies offering cleaning products and services can capitalize on the demand for products that are easy to sanitize, disinfect, and keep clean.
4 Featured, 23 Examples:
42,966 Total Clicks
Date Range:
Aug 20 — Aug 20
Trending:
Mild
Consumer Insight Topics:
