CPK Market Supplies Meals and Other Essential Pantry Items
Laura McQuarrie — April 8, 2020 — Lifestyle
References: cpk & foodbusinessnews.net
Like many restaurants, California Pizza Kitchen is tapping into its supply chain to offer essential fruit, vegetable, meat and other in-demand items to the public via a new platform called CPK Market. Through the pop-up market, customers can also order six different kinds of meal kits, which come with recipe cards. Some of the available options include The Chef's Board meal kit, complete with cured meats, a baguette, premium cheeses, plus fruit and nuts, as well as The Raw Fruit & Veggie Box, which shares 20 lbs of fresh produce.
Knowing that families need entertainment just as much as they need nourishing food, California Pizza Kitchen also created The Kids Build-Your-Own Cheese Pizza and The Kids Build-Your-Own Pepperoni Pizza kits.
Image Credit: California Pizza Kitchen
Knowing that families need entertainment just as much as they need nourishing food, California Pizza Kitchen also created The Kids Build-Your-Own Cheese Pizza and The Kids Build-Your-Own Pepperoni Pizza kits.
Image Credit: California Pizza Kitchen
Trend Themes
1. Restaurant-curated Meal Kits - Opportunity for restaurants to create curated meal kits that include recipe cards.
2. Direct-to-consumer Platforms - Potential for restaurants to leverage their supply chain to offer essential grocery items and meal kits directly to consumers.
3. Family-friendly DIY Meal Kits - Market for meal kits designed specifically for families, offering entertainment and nourishing food.
Industry Implications
1. Food Service and Delivery - Trend presents an opportunity for restaurants to expand their offerings and reach by providing curated meal kits.
2. Grocery and Retail - Potential disruption as restaurants enter the grocery market and offer essential pantry items directly to consumers.
3. Family Entertainment - Opportunity for businesses to create family-friendly meal kits that combine food and entertainment for children.
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