The Innisfree Intensive Hydrating Serum Paper Edition is Eco-Friendly
Laura McQuarrie — August 14, 2020 — Eco
References: us.innisfree & allure
The Innisfree Intensive Hydrating Serum is a beloved, ultra-soothing serum that now comes in a larger format that boasts 52% less plastic. The paper packaging innovation, dubbed the Innisfree Intensive Hydrating Serum Paper Edition, puts its environmentally friendly features front and center, as the bottle declares: "Hello, I'm Paper Bottle."
This special paper packaging is part of Innisfree's ongoing Less Plastic initiative, and it shares the same soothing serum with Jeju green tea extract and Jeju green tea seed oil that's sourced from Innisfree's own green tea farms.
According to the South Korean cosmetics brand, one Intensive Hydrating Serum is sold every five seconds around the world and hopefully more consumers will see the value in switching to the eco-friendly version of this popular product.
Image Credit: Innisfree
This special paper packaging is part of Innisfree's ongoing Less Plastic initiative, and it shares the same soothing serum with Jeju green tea extract and Jeju green tea seed oil that's sourced from Innisfree's own green tea farms.
According to the South Korean cosmetics brand, one Intensive Hydrating Serum is sold every five seconds around the world and hopefully more consumers will see the value in switching to the eco-friendly version of this popular product.
Image Credit: Innisfree
Trend Themes
1. Eco-friendly Packaging - The trend of eco-friendly packaging presents an opportunity for businesses to innovate and reduce plastic waste.
2. Less Plastic Initiative - The Less Plastic initiative trend provides a platform for brands to showcase their commitment to sustainability and attract environmentally conscious consumers.
3. Green Tea Extract Products - The trend of green tea extract products offers businesses a chance to tap into the growing demand for natural, plant-based skincare.
Industry Implications
1. Cosmetics and Skincare - The cosmetics and skincare industry can seize the opportunity of eco-friendly packaging to differentiate their products and appeal to environmentally conscious consumers.
2. Sustainable Packaging - The sustainable packaging industry can capitalize on the Less Plastic initiative trend by providing innovative and eco-friendly packaging solutions to brands across various sectors.
3. Natural and Plant-based Products - Businesses in the natural and plant-based products industry can leverage the demand for green tea extract products by creating innovative skincare formulations and marketing them as sustainable and beneficial.
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