Oral hygiene products are adapted with biodegradable materials
Trend - Emerging brands in the oral hygiene industry are increasingly offering products made with biodegradable materials in order to help customers reduce their environmental impact. Products in this space include everything from floss to toothbrushes.
Insight - Reducing the amount of personal waste one creates is of increasing importance to consumers as they recognize and fear the consequences of environmental damage in the coming years. Finite resources and difficulties in reducing waste has resulted in various industries creating a seemingly impossible scenario in which climate change and its impact are inevitable. Aware of this, consumers are doing what they can to reduce their impact on a micro scale.
Insight - Reducing the amount of personal waste one creates is of increasing importance to consumers as they recognize and fear the consequences of environmental damage in the coming years. Finite resources and difficulties in reducing waste has resulted in various industries creating a seemingly impossible scenario in which climate change and its impact are inevitable. Aware of this, consumers are doing what they can to reduce their impact on a micro scale.
Workshop Question - How is your brand prioritizing waste-reduction?
Trend Themes
1. Biodegradable Oral Hygiene Products - Emerging brands offer oral hygiene products made with biodegradable materials, catering to consumers increasingly concerned about reducing waste and negative environmental impact, creating an opportunity for new products.
2. Activated Charcoal as a Natural Cleaning Agent - Activated charcoal has been used in multiple industries beyond oral care, as a powerful and natural absorbent, antibacterial, antifungal, and antiviral ingredient, presenting opportunities for new innovative uses.
3. Sustainable Oral Care Subscriptions - nudge's eco-friendly subscription service offers consumers natural, fluoride-free, and sustainable oral care products, catering to consumers who want to support their health and the health of the planet, providing an opportunity for other sustainable subscription services.
Industry Implications
1. Green Personal Care Products - The increase in biodegradable ingredients and sustainability practices offers a chance for innovators to create more earth-friendly products in personal care industries.
2. Activated Charcoal Products - Activated charcoal's multiple abilities offer new opportunities for its use as a powerful natural cleaning agent in various industries beyond oral care.
3. Sustainable Subscription Services - nudge's subscription service highlights the growing appeal of eco-friendly goods, suggesting opportunities to create green subscription services in various industries.
