Becel with Oat Beverage is Being Launched in Canada
Michael Hemsworth — March 26, 2021 — Marketing
The Becel with Oat Beverage spread is being launched by the Upfield-owned brand in Canada to offer consumers a new option to try out that is infused with an unexpected ingredient. The spread is made with a plant-based blend of oils along with oat milk, which makes it a creamier version to enjoy on a daily basis and/or in favorite recipes. The spread is reported to be a source of omega-3 and features a free-from recipe that has no artificial colors, flavors or preservatives in the mix.
Brand Lead Becel, Upfield North America Mandy Au explained the new Becel with Oat Beverage spread further saying, "Becel aims to satisfy the appetites of Canadians whose food interests are ever changing. With plant-based eating on the rise, oat milk has emerged as one of the fastest growing non-dairy beverage choices in Canada. That’s why we are thrilled to bring consumers Becel with Oat Beverage which complements the buttery taste of Becel with the rich creaminess of oat beverage, or oat milk, for a delicious, dairy-free plant-based margarine to spread, cook and bake with.”
Brand Lead Becel, Upfield North America Mandy Au explained the new Becel with Oat Beverage spread further saying, "Becel aims to satisfy the appetites of Canadians whose food interests are ever changing. With plant-based eating on the rise, oat milk has emerged as one of the fastest growing non-dairy beverage choices in Canada. That’s why we are thrilled to bring consumers Becel with Oat Beverage which complements the buttery taste of Becel with the rich creaminess of oat beverage, or oat milk, for a delicious, dairy-free plant-based margarine to spread, cook and bake with.”
Trend Themes
1. Plant-based Spreads with Unexpected Ingredients - There is an opportunity for brands to explore adding unexpected ingredients like oat milk to plant-based spreads to satisfy the changing food interests of consumers.
2. Creamy Plant-based Alternatives - There is an opportunity for brands to create creamier versions of plant-based spreads by incorporating ingredients like oat milk to enhance the taste and texture.
3. Rising Demand for Non-dairy Products - There is an opportunity for brands to tap into the growing demand for non-dairy products like oat milk and introduce innovative offerings like plant-based spreads infused with non-dairy ingredients.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore adding unexpected ingredients like oat milk to plant-based spreads and tap into the rising demand for non-dairy products.
2. Plant-based Products - The plant-based products industry can create creamier versions of plant-based spreads by incorporating ingredients like oat milk to enhance texture and taste.
3. Health and Wellness - The health and wellness industry can promote the use of non-dairy, plant-based spreads as a healthier alternative to traditional dairy spreads while also highlighting the added nutritional benefits like omega-3.
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