Brands are helping students recreate the school experience while learning remotely
Trend - Amid the pandemic, many students will be learning from home this school year and in an effort to mimic the traditional school experience, brands are launching products ranging from mobile at-home dorm rooms to at-home recess boxes. These products will help students of all ages recreate the traditional school or college experience.
Insight - The pandemic has restricted many Gen Z consumers from experiencing traditional milestones that many of their parents and siblings went through. While adjusting to the current situation, these demographics are looking for ways to recreate these traditional experiences in their homes. This helps maintain a sense of normalcy and allows them to cope with feelings of anxiety. These consumers will flock to brands that understand this need and offer safe alternatives to mimic these "missed" experiences.
Insight - The pandemic has restricted many Gen Z consumers from experiencing traditional milestones that many of their parents and siblings went through. While adjusting to the current situation, these demographics are looking for ways to recreate these traditional experiences in their homes. This helps maintain a sense of normalcy and allows them to cope with feelings of anxiety. These consumers will flock to brands that understand this need and offer safe alternatives to mimic these "missed" experiences.
Workshop Question - How can you help consumers cope with anxieties they face in a way that's authentic?
Trend Themes
1. At-home Education - Brands are developing products and solutions that cater to the increasing demand for at-home education and provide students with safe alternatives to traditional classroom experiences
2. Virtual Learning Environments - As more students turn to online learning, there is a growing need for brands to create engaging, interactive virtual learning environments that can support at-home education
3. Pandemic-driven Innovation - The pandemic has spurred a wave of innovation in the education sector and has created new opportunities for brands to develop products and services that cater to at-home learners
Industry Implications
1. Edtech - As at-home learning becomes more prevalent, EdTech companies have an opportunity to create innovative products and services that cater to this growing demographic
2. Children's Toys and Games - The demand for safe, engaging toys and games that can be used at home has increased, creating new opportunities for companies in the children's toy and game industry
3. Home Goods and Furniture - As millions of students transition to learning from home, home goods and furniture companies have an opportunity to create products that cater to at-home learners and support their education
7 Featured, 57 Examples:
183,112 Total Clicks
Date Range:
Mar 20 — Sep 20
Trending:
Hot
Consumer Insight Topics:
