The Takeout Coffee Cup Garden Turns Wasteful Cups into Useful Green Spaces
Laura McQuarrie — July 3, 2014 — Eco
References: skku.edu & adsoftheworld
In Korea, just like all over over the world, there are a ton of avid coffee drinkers, which means that there is also a lot of waste produced—but something like the coffee cup garden initiative by advertising students from Seoul's Sungkyunkwan University could turn waste into something positive.
By ordering a cup of coffee or any sort of beverage, the Takeout Your Garden campaign is designed to equip consumers with everything they need to start their own garden. This includes seeds, soil and by scanning a QR code, people would even be able to get step-by-step instructions on how to get started. The domed cups make perfect mini greenhouses for growing plants and instead of creating waste that clutters up a landfill, this offers a way to contribute something more beneficial to the world, since people will not likely cut down on their coffee consumption.
By ordering a cup of coffee or any sort of beverage, the Takeout Your Garden campaign is designed to equip consumers with everything they need to start their own garden. This includes seeds, soil and by scanning a QR code, people would even be able to get step-by-step instructions on how to get started. The domed cups make perfect mini greenhouses for growing plants and instead of creating waste that clutters up a landfill, this offers a way to contribute something more beneficial to the world, since people will not likely cut down on their coffee consumption.
Trend Themes
1. Sustainable Gardening - Disruptive innovation opportunity: Develop eco-friendly products and services that enable individuals to create gardens from waste materials.
2. QR Code Initiatives - Disruptive innovation opportunity: Implement technology-driven solutions to provide users with interactive and practical instructions for various activities.
3. Circular Economy - Disruptive innovation opportunity: Design systems that enable the reuse and repurposing of waste materials to create valuable and sustainable products.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Develop sustainable packaging solutions and initiatives that reduce waste in the industry.
2. Advertising and Marketing - Disruptive innovation opportunity: Incorporate sustainability-focused campaigns and initiatives to promote responsible consumer behavior.
3. Technology - Disruptive innovation opportunity: Create advanced scanning and instructional technologies to enhance user experiences and provide practical guidance for various activities.
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