Oak Lawn Toyota's Keys in a Box Parody Riffs Off of a SNL Classic
Laura McQuarrie — November 26, 2014 — Autos
References: oaklawntoyota & adweek
Even though multiple years have passed since SNL debuted 'Dick in a Box,' it's a skit that continues to be spoofed, as seen in the 'Keys in a Box' parody from Oak Lawn Toyota.
The Lonely Island parody features two car salesmen taking the roles of the slicked back and suited-up Justin Timberlake and Andy Samberg, singing a reprisal of the suggestive song that's all about cars and keys. The video is being launched as part of a Christmas campaign from Oak Lawn Toyota, promoting its 'Keys in a Box Sale Event.' Considering that the video was put together on a modest budget, it's a humorous way to revive a successful SNL skit and promote a holiday sale.
The Lonely Island parody features two car salesmen taking the roles of the slicked back and suited-up Justin Timberlake and Andy Samberg, singing a reprisal of the suggestive song that's all about cars and keys. The video is being launched as part of a Christmas campaign from Oak Lawn Toyota, promoting its 'Keys in a Box Sale Event.' Considering that the video was put together on a modest budget, it's a humorous way to revive a successful SNL skit and promote a holiday sale.
Trend Themes
1. Video Spoofs - Opportunity to create humorous video content that parodies popular culture and promotes products or events.
2. Nostalgic Marketing - Opportunity to tap into nostalgia by referencing popular TV shows or skits to engage with consumers.
3. Viral Campaigns - Opportunity to design marketing campaigns that have the potential to go viral and create brand awareness.
Industry Implications
1. Automotive - Opportunity for car dealerships to use creative and humorous marketing strategies to attract customers.
2. Entertainment - Opportunity to collaborate with brands and create entertaining content that resonates with the target audience.
3. Retail - Opportunity for retailers to leverage popular culture references to create engaging promotions and sales events.
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