This Unique Condiment Container for Ketchup Suggests Freshness
Laura McQuarrie — November 19, 2014 — Lifestyle
References: packaginguqam.blogspot
'Squeeze' by Kévin Tremblay rethinks the traditional condiment container for ketchup, suggesting a way to bring the "commercial condiment closer to its most natural state."
Rather than being put into a large bottle, this packaging idea envisions ketchup inside small tomato-shaped containers with leafy green labels. The individual portions are then grouped into a plastic fruit container, which helps to suggest the freshness of the product inside. The act of squeezing each individual packet becomes like squeezing an actual tomato onto your food, which is an inventive way to bring ketchup back to its roots. In comparison to those plastic packets that ketchup is usually found in at fast food restaurants, this concept is far more imaginative and fun.
Rather than being put into a large bottle, this packaging idea envisions ketchup inside small tomato-shaped containers with leafy green labels. The individual portions are then grouped into a plastic fruit container, which helps to suggest the freshness of the product inside. The act of squeezing each individual packet becomes like squeezing an actual tomato onto your food, which is an inventive way to bring ketchup back to its roots. In comparison to those plastic packets that ketchup is usually found in at fast food restaurants, this concept is far more imaginative and fun.
Trend Themes
1. Individual Portion Packaging - Opportunity for innovating portion control and freshness representation in condiment packaging.
2. Emphasizing Natural State - A chance to explore packaging designs that highlight the natural qualities of food products.
3. Interactive Food Experience - Potential to create unique and engaging ways for consumers to interact with their food and condiments.
Industry Implications
1. Food Packaging - Opportunity for packaging manufacturers to develop creative and functional designs for condiment containers.
2. Fast Food - Potential for fast food chains to offer a more enjoyable and interactive dining experience through unique condiment packaging.
3. Restaurant Supplies - An opening for suppliers to offer innovative condiment packaging solutions to restaurants and food service providers.
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