Beauty Brand Simple Teaches Costumers About City Skin Care
Alyson Wyers — June 25, 2014 — Eco
Taking good care of your skin can mean different things depending on where you live and if you need to take city skin care into account. Cosmetics brand Simple Skincare specializes in sensitive skin. In a new advertising campaign they are teaching their customers about the environment and how urban areas can negatively impact your skin condition over time.
Owned by Unilever, Simple launched the city skin care campaign to teach people about pollution, hard water, adverse weather and other influential environmental elements. The City Life campaign draws expertise from the Simple Advisory Board consisting of a fitness expert, makeup artist, psychologist, food writer and dietician. Taking a holistic approach that considers cleansing routines, diet, healthy bodies and minds, this campaign shows people how to achieve naturally healthy skin.
Owned by Unilever, Simple launched the city skin care campaign to teach people about pollution, hard water, adverse weather and other influential environmental elements. The City Life campaign draws expertise from the Simple Advisory Board consisting of a fitness expert, makeup artist, psychologist, food writer and dietician. Taking a holistic approach that considers cleansing routines, diet, healthy bodies and minds, this campaign shows people how to achieve naturally healthy skin.
Trend Themes
1. City Skin Care - Opportunity for skincare brands to educate customers on the impact of urban environments on skin and provide solutions.
2. Eco Educational Campaigns - Campaigns that educate consumers about environmental factors and their impact on skin create a unique selling proposition for skincare brands.
3. Holistic Skin Care - The trend towards holistic approaches in skincare creates opportunities for brands to offer comprehensive solutions that consider diet, cleansing routines, and overall well-being.
Industry Implications
1. Skincare - Skincare industry can leverage the trend of educating customers about the effects of urban environments on skin to introduce innovative products and solutions.
2. Beauty - Beauty industry has an opportunity to incorporate eco-educational campaigns into their marketing strategies to appeal to conscious consumers.
3. Wellness - Wellness industry can benefit from the rising demand for holistic skincare solutions that emphasize the connection between skin health, diet, and overall well-being.
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