Seasonal products and trends are now prioritizing waste-reduction
Trend - The holiday season and the increased consumption it brings has an inevitable impact on the environment, and some brands are now trying to reduce this impact. Low or zero-waste initiatives that allow people to more sustainably celebrate the holidays are becoming popular.
Insight - Addressing climate change is becoming increasingly urgent, and more consumers are now aware of this fact. This sense of urgency has resulted in the average consumer making more sustainable choices in their regular purchases.
Insight - Addressing climate change is becoming increasingly urgent, and more consumers are now aware of this fact. This sense of urgency has resulted in the average consumer making more sustainable choices in their regular purchases.
Workshop Question - How is your brand prioritizing sustainability?
Trend Themes
1. Low-waste Holidays - Zero-waste and low-waste Christmas initiatives and products that encourage customers to reduce their impact on the environment.
2. Sustainable Gifting - Eco-friendly and socially responsible gift-giving options that prioritize sustainability and conscious consumption.
3. Circular Retail Models - Business models that prioritize circularity, such as rental, resale, and upcycling, in order to reduce waste and promote sustainability.
Industry Implications
1. Retail - Retailers can create opportunities by offering products and services that align more with conscious consumption and sustainable living.
2. Packaging and Wrapping - Designers and manufacturers can explore ways to reduce packaging and wrapping materials waste and utilize eco-friendly and biodegradable materials.
3. Charitable Organizations - Charitable organizations that work to promote various causes and issues can partner up with companies in order to promote and fund their campaigns.
