In2green Launched a Summer Throw Collection in Vibrant Patterns
Josh Thompson-Persaud — April 14, 2021 — Eco
References: in2green
The women-owned textile company In2green brings the heat in sustainable threads with its patterned summer indoor/outdoor blankets made from 100% recycled polyester. Fashion meets function in these blankets, which are sun-resistant, fade-resistant, quick-drying, and machine-washable–ready for any summer adventure. With an eye on the emergent market in sustainable fashion, each blanket is produced using 78 or more plastic water bottles.
The collection's distinctive patterned look means the throws will pop whether on the patio or at the beach. Several different patterns and colors are available in designs ranging from standard stripes to summer-inspired florals.
Beyond their eco-friendly and locally sourced textile production, In2green also partnered with the American Littoral Society to help protect and conserve the coastline. In celebration of this partnership, consumers can use code CLEANUP20 for 20% off indoor/outdoor blankets through April.
Image Credit: In2green
The collection's distinctive patterned look means the throws will pop whether on the patio or at the beach. Several different patterns and colors are available in designs ranging from standard stripes to summer-inspired florals.
Beyond their eco-friendly and locally sourced textile production, In2green also partnered with the American Littoral Society to help protect and conserve the coastline. In celebration of this partnership, consumers can use code CLEANUP20 for 20% off indoor/outdoor blankets through April.
Image Credit: In2green
Trend Themes
1. Sustainable Fashion - In2green's use of recycled polyester in their throw blankets represents a disruptive innovation opportunity in the sustainable fashion industry.
2. Eco-friendly Outdoor Accessories - In2green's patterned summer indoor/outdoor blankets suggest a disruptive innovation opportunity in the eco-friendly outdoor accessories industry.
3. Upcycling - In2green's use of recycled plastic water bottles to produce their blankets indicates a disruptive innovation opportunity in the upcycling industry.
Industry Implications
1. Textile - In2green's use of sustainable and locally sourced textile production presents a disruptive innovation opportunity in the textile industry.
2. Outdoor Recreation - In2green's patterned blankets that are sun-resistant, fade-resistant, quick-drying, and machine-washable create a disruptive innovation opportunity in the outdoor recreation industry.
3. Environmental Conservation - In2green's partnership with the American Littoral Society for coastline protection and their use of recycled materials offer a disruptive innovation opportunity in the environmental conservation industry.
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