ALDI's Fresh Turkey Promotion is Available for Christmas 2020
Jana Pijak — December 10, 2020 — Lifestyle
"ALDI is officially the place to buy the UK's cheapest fresh turkey this year" thanks to the brand's new Christmas 2020 promotion. The supermarket chain is offering turkeys priced at £2.95 per kg that will be available in three sizes -- a small that serves 6 to 11 people, a medium serving 11 to 14 people and a large serving 15 to 18 people.
In addition to a rich and juicy flavor profile, these turkeys are also a charitable purchase with £1 from every purchase being donated to the Neighbourly Foundation, an organization dedicated to the health and happiness of impoverished communities across the UK.
With its newest turkey promotion, ALDI takes the hassle out of planning a festive holiday meal and makes high quality poultry products more accessible. The retailer is also hoping to raise over £400,000 to help fight poverty across the nation.
In addition to a rich and juicy flavor profile, these turkeys are also a charitable purchase with £1 from every purchase being donated to the Neighbourly Foundation, an organization dedicated to the health and happiness of impoverished communities across the UK.
With its newest turkey promotion, ALDI takes the hassle out of planning a festive holiday meal and makes high quality poultry products more accessible. The retailer is also hoping to raise over £400,000 to help fight poverty across the nation.
Trend Themes
1. Affordable Fresh Turkey - ALDI's promotion offers the UK's cheapest fresh turkey, making high-quality poultry more accessible for consumers during the festive season.
2. Charitable Purchases - ALDI's donation to the Neighbourly Foundation highlights the trend of brands incorporating charitable giving into their promotions, appealing to socially-conscious consumers.
3. Simplified Holiday Meal Planning - ALDI's turkey promotion takes the hassle out of planning a festive holiday meal, catering to busy consumers looking for convenience.
Industry Implications
1. Supermarket Retail - Supermarkets can capitalize on affordable fresh turkey promotions to attract customers during the holiday season and drive sales.
2. Charity and Non-profit - Organizations like the Neighbourly Foundation can partner with brands to raise funds through promotional campaigns, creating win-win collaborations.
3. Food Delivery and Meal Kits - Companies in the food delivery and meal kit industry can incorporate fresh turkey options into their offerings, providing convenient solutions for consumers celebrating the holidays at home.
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