Action for Children's Gifting Store Helps People Easily Make Donations
Laura McQuarrie — December 13, 2019 — Business
References: secretsanta.actionforchildren.org.uk & campaignlive
For this year's holiday season, Action for Children created a pop-up gifting store with a winter wonderland theme that helps people make donations for Christmas. Inside the pop-up, people are able to see recommended Secret Santa gifts with "Elf.ai," which considers how people react to different gifts—for example, if seeing a child opening a present makes them smile, they may be recommended to donate a toy, while seeing a Christmas dinner may inspire someone to donate a hot meal.
At the virtual gifting shop, people are able to effortlessly share meaningful gifts with others that range from £10 to £60. For a limited time, the pop-up is also selling Action for Children t-shirts and sweaters.
At the virtual gifting shop, people are able to effortlessly share meaningful gifts with others that range from £10 to £60. For a limited time, the pop-up is also selling Action for Children t-shirts and sweaters.
Trend Themes
1. Virtual Gifting - Disruptive innovation opportunity: Explore the possibility of creating virtual gifting platforms that allow people to easily make donations for various causes.
2. Pop-up Stores - Disruptive innovation opportunity: Develop pop-up stores that promote charitable giving and create immersive experiences to encourage donations.
3. Personalized Recommendations - Disruptive innovation opportunity: Implement AI technology, similar to Elf.ai, to provide personalized gift recommendations for donations based on user preferences.
Industry Implications
1. Non-profit Organizations - Disruptive innovation opportunity: Non-profit organizations can leverage virtual gifting and pop-up stores to enhance their fundraising efforts and engage with donors.
2. E-commerce - Disruptive innovation opportunity: E-commerce platforms can explore incorporating virtual gifting features that enable users to easily make donations while shopping for gifts.
3. Artificial Intelligence - Disruptive innovation opportunity: AI technology can be applied to various industries to create personalized recommendations, such as virtual gifting, to enhance user experiences.
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