Skechers' Our Planet Matters Collection Supports Sustainable Steps
Laura McQuarrie — December 7, 2021 — Eco
References: skechers & fashionunited.uk
The Our Planet Matters collection from Skechers is a range of footwear for men, women and children that features recycled materials like cotton, polyester, rubber, EVA and TPU. To support conscious consumers, the product packaging lists the recycled contents of each item, and encourages people to make small steps towards a more sustainable planet every day.
Alongside sustainable materials, the footwear styles feature knit uppers and cushioned Femory Foam insoles. Available in multiple colorways, standout styles from the Our Planet Matters collection include BOBS B Cool, Cleo 2.0 and Relaxed Fit: Seager Cup.
Skechers has committed to donating a minimum of 800,000 dollars to The Nature Conservancy and this partnership aligns with the brand's efforts towards reducing tree harvesting and emissions.
Alongside sustainable materials, the footwear styles feature knit uppers and cushioned Femory Foam insoles. Available in multiple colorways, standout styles from the Our Planet Matters collection include BOBS B Cool, Cleo 2.0 and Relaxed Fit: Seager Cup.
Skechers has committed to donating a minimum of 800,000 dollars to The Nature Conservancy and this partnership aligns with the brand's efforts towards reducing tree harvesting and emissions.
Trend Themes
1. Sustainable Footwear - Expanding the use of recycled materials and eco-friendly production techniques to reduce environmental impact, while providing comfortable and stylish footwear.
2. Conscious Consumerism - Encouraging customers to make small changes towards sustainability with transparent product labeling and eco-conscious marketing campaigns.
3. Cause Marketing - Partnering with environmental organizations to donate proceeds from products or services to support conservation and sustainability initiatives while increasing brand visibility and social impact.
Industry Implications
1. Footwear - Opportunities for sustainable materials, innovative production techniques, and cause marketing partnerships to appeal to consumers' growing environmental awareness and concerns.
2. Fashion - Integration of eco-friendly practices and materials across the supply chain, from design to production to retail, to address the growing demand for eco-conscious and ethical fashion choices.
3. Retail - Investment in environmentally sustainable practices and transparent marketing efforts to build loyalty and trust with eco-conscious customers and drive sales through conscious consumerism.
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