H&M's New Collection Uses a Material That Comes from Castor Oil
Laura McQuarrie — March 5, 2021 — Eco
References: www2.hm
The first release from H&M's Innovation Stories series is the Science Story collection and it plays with plenty of eco-friendly materials that represent the future of sustainable fashion. One of the most standout pieces from the collection is a dress with bold seams, cut-out details and a prominently placed patch that details that the product is made from a bio-based Nylon that comes from castor oil. This material, in fact, is EVO by Fulgar, which takes the form of a bio-based yarn that's created with castor oil seeds.
The innovative Science Story collection also explores the use of materials like plant-based leather alternatives, ECONYL (a fully regenerated nylon made with ocean waste like discarded fishing nets) and other technologies like Agraloop and Texloop Rcot.
The innovative Science Story collection also explores the use of materials like plant-based leather alternatives, ECONYL (a fully regenerated nylon made with ocean waste like discarded fishing nets) and other technologies like Agraloop and Texloop Rcot.
Trend Themes
1. Bio-based Yarn - The use of innovative bio-based yarns in clothing introduces opportunities for sustainable and eco-friendly fashion.
2. Sustainable Fashion - The trend towards sustainable fashion has led to the exploration and development of new materials and technologies for the industry.
3. Circular Economy - The use of materials like ECONYL and Agraloop promote a circular economy by utilizing waste materials in the production process.
Industry Implications
1. Fashion - The fashion industry can incorporate new eco-friendly materials into their products to meet the increasing demand for sustainability from consumers.
2. Textile - The textile industry can explore and invest in the development of bio-based yarns to promote sustainable and renewable materials in clothing production.
3. Manufacturing - Manufacturers can adopt circular economy practices in their production processes to reduce waste and minimize environmental impact.
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