Conscious Step Helps Multiple Causes One Sock at a Time
Caitlyn Fernandez — December 8, 2021 — Eco
References: consciousstep & consciousstep
'Conscious Step' is a brand that does good in multiple ways with its initiatives to help various causes and provide sustainable products.
The company sells its socks individually, but gift boxes are available to make the holiday season easier. Each gift set comes with three socks and comes in a specially designed box that shows the cause it supports, such as ‘socks that plant trees,’ ‘socks that save LGBTQ lives,’ ‘socks that support mental health,’ and ‘socks that prevent breast cancer’ — to name a few.
In terms of sustainability, the Conscious Step website mentions that the socks are certified vegan, use fair-trade cotton, have global organic textile standards, and participate in ‘1% of the planet’, which is where, according to the brand, businesses “donate at least 1% of annual sales to environmental solutions.”
Consumers can help different causes one step at a time with a purchase from the Conscious Step website.
Image Credit: Conscious Step
The company sells its socks individually, but gift boxes are available to make the holiday season easier. Each gift set comes with three socks and comes in a specially designed box that shows the cause it supports, such as ‘socks that plant trees,’ ‘socks that save LGBTQ lives,’ ‘socks that support mental health,’ and ‘socks that prevent breast cancer’ — to name a few.
In terms of sustainability, the Conscious Step website mentions that the socks are certified vegan, use fair-trade cotton, have global organic textile standards, and participate in ‘1% of the planet’, which is where, according to the brand, businesses “donate at least 1% of annual sales to environmental solutions.”
Consumers can help different causes one step at a time with a purchase from the Conscious Step website.
Image Credit: Conscious Step
Trend Themes
1. Cause-marketing Socks - Brands can create cause-marketing campaigns by selling their products with specific causes attached to each item.
2. Sustainability-focused Gifts - More brands can cater to consumers who prefer eco-friendly gift-giving by creating gifts with sustainable materials and packaging.
3. Individually Sold Socks for Charity - More brands could offer products that donate to charities with every sale like Conscious Step does with their socks.
Industry Implications
1. Fashion and Accessories - The fashion industry could create more eco-friendly and socially conscious products that give back to charities.
2. Gifts and Novelties - The gift industry can broaden its offerings by including sustainable and charitable options for consumers who prioritize socially conscious gift-giving.
3. Non-profit Organizations - Charities and non-profits can partner with brands to create sustainable products that donate to their respective causes.
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