H&M Spring 2021 Explores Sustainable Materials & Revisits 90s Style
Laura McQuarrie — May 3, 2021 — Eco
References: hm & prnewswire
H&M Spring 2021 mixes sporty and 90s minimalist elements with sustainable materials, some of which have already been introduced in previous collections. The brand is taking the next step in its commitment to sustainable fashion with Agraloop Biofibre, which first debuted in the H&M Conscious Exclusive AW20 Collection, and is now being featured in a main collection. The innovative material turns oilseed hemp waste into a natural fiber, and it appears alongside other materials like organic cotton jersey, denim and poplin, and crisp organic linen.
The collection includes some materials that are undyed, silhouettes that play with volume and easy tailoring. The collection includes everything from dresses and sleeveless tanks and vests to single-breasted blazers and trench coats. By 2030, H&M is aiming to use 100% recycled or other sustainably sourced materials.
The collection includes some materials that are undyed, silhouettes that play with volume and easy tailoring. The collection includes everything from dresses and sleeveless tanks and vests to single-breasted blazers and trench coats. By 2030, H&M is aiming to use 100% recycled or other sustainably sourced materials.
Trend Themes
1. Sustainable Fashion - H&M's use of sustainable materials like Agraloop Biofibre presents an opportunity for fashion brands to explore eco-friendly alternatives to traditional fabrics.
2. Minimalist Fashion - H&M's incorporation of minimalist elements from the 90s in its Spring 2021 collection showcases the popularity of timeless and simple designs.
3. Sporty Fashion - The fusion of sporty and minimalist elements in H&M's Spring 2021 collection demonstrates the growing demand for athleisure-inspired fashion.
Industry Implications
1. Fashion and Apparel - The use of sustainable materials like Agraloop Biofibre in H&M's Spring 2021 collection provides an opportunity for the fashion and apparel industry to adopt more sustainable practices.
2. Textiles and Materials - The development of innovative materials like Agraloop Biofibre presents opportunities for the textiles and materials industry to explore new, eco-friendly materials.
3. R&D and Innovation - H&M's commitment to sustainable fashion and development of new materials like Agraloop Biofibre highlight the importance of investing in R&D and innovation in the fashion industry.
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