Bath Blend by The Body Shop Uses "Second Choice" Fruits and Vegetables
Laura McQuarrie — September 11, 2020 — Eco
References: thebodyshop & premiumbeautynews
The Body Shop previously introduced body care products make with "wonky" carrots or bananas and its new Bath Blend range shares a similar purpose by giving new life to "second choice" fruits and vegetables. The range taps into consumer interest in upcycling and food waste awareness, especially as a high percentage of produce is wasted due to the food industry deems that some items are just not up to marketing standards.
Bath Blend introduces foaming products for the bath that are made with banana and avocado oil, coconut and passion fruit or carrots and mango seed oil. Naturally, all of these bath products are inspired by mixed fruits and vegetables and they have bright, smoothie-like colors. The bubbling, skin-nourishing, waste-reducing bath products are packed with natural vitamins and antioxidants.
Image Credit: The Body Shop
Bath Blend introduces foaming products for the bath that are made with banana and avocado oil, coconut and passion fruit or carrots and mango seed oil. Naturally, all of these bath products are inspired by mixed fruits and vegetables and they have bright, smoothie-like colors. The bubbling, skin-nourishing, waste-reducing bath products are packed with natural vitamins and antioxidants.
Image Credit: The Body Shop
Trend Themes
1. Upcycled Beauty Products - There is increasing consumer interest in beauty products that repurpose 'second choice' fruits and vegetables, which helps to reduce food waste.
2. Sustainable Skincare - Skincare lines that utilize surplus produce are gaining traction for their eco-friendly approach and unique ingredient stories.
3. Natural Vitamin-infused Bath Products - Foaming bath products enriched with natural vitamins and antioxidants from upcycled produce provide a health and wellness appeal that resonates with eco-conscious consumers.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry is seeing innovation through the inclusion of upcycled ingredients from 'wonky' and 'second choice' produce.
2. Sustainable Products - Sustainable products focusing on repurposed materials are becoming more prominent as consumer awareness of environmental impact grows.
3. Health and Wellness - Health and wellness sectors are exploring natural, nutrient-rich ingredients to meet the rising demand for eco-friendly and skin-nourishing products.
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