The Secret Sofa Xmas Edition Shares an Immersive Seasonal Experience
Laura McQuarrie — December 10, 2020 — Marketing
References: haagen-dazs & fabnews.live
Secret Cinema and luxury ice cream brand Häagen-Dazs are expanding the Secret Sofa by Häagen-Dazs series to include a one-off Secret Sofa Xmas Edition. The virtual and seasonal screening event kicks off in mid-December featuring the 2003 comedy Elf.
Thanks to an exclusive Amazon Fresh partnership, there's a special Häagen-Dazs discount code that can be claimed so that movie watchers can enjoy the brand-new Belgian Chocolate & Hazelnut and Dark Chocolate & Caramelized Almond. There's also a special Christmas champagne ice-cream float recipe that's been created that reimagines a classic drink as Bud's Fizz with Häagen-Dazs Zesty Lemon and Mandarin, plus orange juice.
In the spirit of the season, both partnering brands will be supporting Crisis, the national charity for homeless people.
Image Credit: Häagen-Dazs
Thanks to an exclusive Amazon Fresh partnership, there's a special Häagen-Dazs discount code that can be claimed so that movie watchers can enjoy the brand-new Belgian Chocolate & Hazelnut and Dark Chocolate & Caramelized Almond. There's also a special Christmas champagne ice-cream float recipe that's been created that reimagines a classic drink as Bud's Fizz with Häagen-Dazs Zesty Lemon and Mandarin, plus orange juice.
In the spirit of the season, both partnering brands will be supporting Crisis, the national charity for homeless people.
Image Credit: Häagen-Dazs
Trend Themes
1. Virtual Screenings - Opportunity for businesses to create immersive virtual screening experiences.
2. Seasonal Screening Events - Potential for businesses to host one-off seasonal screening events.
3. Branded Partnerships - Possibility for businesses to form exclusive partnerships to enhance their offerings.
Industry Implications
1. Film and Entertainment - Disruptive innovation opportunity for film and entertainment companies to explore virtual screening platforms.
2. Food and Beverage - Opportunity for food and beverage brands to collaborate with entertainment companies for themed experiences.
3. Charity and Non-profit - Potential for charitable organizations to partner with businesses for fundraising and awareness campaigns.
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