In a go-go-go society, there’s a push to make all things portable or easy to
Implications - For people who are constantly on the move, portability has become a necessity. Portable products range from practical everyday conveniences such as electronic medical tags, hygiene devices and air filters to luxury commodities such as portable fireplaces, bathrooms and personal ice skating rinks.
Today’s consumers place a high value on convenience. They also want the freedom to enjoy little luxuries no matter where they are. So the easier you make it for them to take their “stuff” with them wherever they go, the more loyal they’re going to be to your brand.
Today’s consumers place a high value on convenience. They also want the freedom to enjoy little luxuries no matter where they are. So the easier you make it for them to take their “stuff” with them wherever they go, the more loyal they’re going to be to your brand.
Trend Themes
1. Portability - Consumers value the freedom to enjoy little luxuries on-the-go, creating an opportunity for brands to make their products more portable.
2. Efficiency - Consumers are seeking products that complete tasks while saving time, creating an opportunity for companies trying to improve their appeal through efficient products.
3. Hygiene - Consumers are becoming increasingly conscious of health issues and cleanliness, creating opportunities for companies to develop products that alleviate these concerns.
Industry Implications
1. Consumer Electronics - Developing tech devices that maintain health information through easily accessible USB drives could be a potential disruptive innovation opportunity.
2. Hospitality - Offering luxury portable bathrooms/showers and portable mini cigar and wine bars would be a great way to improve guest experience, increase convenience, and stand out from competitors.
3. Outdoor Recreation - Designing portable backyard ice rinks and portable BBQs that are easy to set up, manage, and move around would be a disruptive innovation opportunity for companies looking to appeal to modern-day consumers who are always on-the-go.
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Date Range:
Sep 06 — Nov 07
Trending:
Warm
Consumer Insight Topics:
