‘Muck Work' Helps Promote Your Music Online
Peter Signy — December 16, 2008 — Business
References: sivers.org & derek.s3.amazonaws
Promoting your music online is key to a successful band. Derek Sivers, founder of CDBaby.Com released a free e-book called How to Call Attention to Your Music that focuses on generating PR for your group. Derek, a musician himself, knows the struggle musicians are going though to make it in the music industry, so he started a project called Muck Work that helps artists outsource the uncreative and boring side of becoming a band.
Trend Themes
1. Outsourcing Assistance - Opportunities to offer outsourcing services for the uncreative and boring tasks to help musicians focus on their craft.
2. Music Promotion - Innovative music promotion strategies, tools and platforms to help musicians call attention to their music.
3. Musician Coaching - Developing coaching services for musicians to help them navigate the industry and promote their music more effectively.
Industry Implications
1. Outsourcing Services - Companies that specialize in outsourcing administrative and marketing tasks for musicians like setting up social media pages and booking gigs.
2. Music Promotion Services - The development of companies offering innovative music promotion strategies, tools and platforms to help musicians call attention to their music and gain a larger fanbase.
3. Musician Coaching Services - Companies that offer coaching and consulting services for musicians on how to navigate the music industry, streamlining processes and generate PR effectively.
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