Cha Tra Mue Has Transformed It's Popular Milk Tea into an Ice Cream Flavor
Ellen Smith — December 7, 2017 — Lifestyle
References: instagram & mothership.sg
Thailand's Cha Tra Mue shop offers consumers a cozy environment to enjoy a variety of beverage and dessert offerings. More recently, the popular brand announced that they will be introducing a new line of tea-flavored ice creams, which are available in soft-served cones.
This brand has existed since 1945, offering some of the most popular tea flavors in the city. Predictably, this tasty tea iteration was a hit among consumers, as dessert-lovers lined up to try the icy variation of the brand's product. Some of the daring flavor offerings include matcha and rose jasmine. Prior to the release of the milk tea ice cream, this brand released a gorgeously packaged Rose Milk Tea, which quickly made it's rounds on social media.
As of now, the tea-flavored ice cream is only available at the brand's Terminal 21 and Don Mueang Airport locations.
This brand has existed since 1945, offering some of the most popular tea flavors in the city. Predictably, this tasty tea iteration was a hit among consumers, as dessert-lovers lined up to try the icy variation of the brand's product. Some of the daring flavor offerings include matcha and rose jasmine. Prior to the release of the milk tea ice cream, this brand released a gorgeously packaged Rose Milk Tea, which quickly made it's rounds on social media.
As of now, the tea-flavored ice cream is only available at the brand's Terminal 21 and Don Mueang Airport locations.
Trend Themes
1. Tea-flavored Desserts - The popularity of tea-flavored dessert offerings presents a trend opportunity for dessert shops to expand their product lines.
2. Social Media-worthy Packaging - The viral success of Cha Tra Mue's Rose Milk Tea presents an opportunity for brands to capitalize on social media marketing by incorporating aesthetically pleasing packaging designs.
3. Airport Exclusive Treats - The success of the brand's airport-only locations presents an opportunity for other businesses to create exclusive products for travelers or specific markets.
Industry Implications
1. Dessert Shops - The tea-flavored dessert trend creates an opportunity for dessert shops to differentiate themselves and attract a wider demographic of customers.
2. Consumer Packaged Goods - The success of Cha Tra Mue's Rose Milk Tea on social media presents an opportunity for brands to create innovative packaging designs that appeal to younger generations.
3. Travel Retail - The popularity of Cha Tra Mue's airport-exclusive treats presents an opportunity for other businesses in the travel retail industry to develop unique products that cater specifically to that market.
3
Score
Popularity
Activity
Freshness
