Powdered mixes with natural ingredients aid sleep
Trend - Sleep-inducing products typically come in the form of pills, but some brands are making it more enjoyable to consume these supplements with powdered products that are designed to be mixed into beverages.
Insight - North American consumers are increasingly prioritizing "wellness" as they face rising levels of anxiety, loneliness and depression. The wellness movement encompasses everything from physical health to mental health, and brands that are able to easily integrate themselves into consumers' existing lifestyles are prioritized by those looking for easy solutions.
Insight - North American consumers are increasingly prioritizing "wellness" as they face rising levels of anxiety, loneliness and depression. The wellness movement encompasses everything from physical health to mental health, and brands that are able to easily integrate themselves into consumers' existing lifestyles are prioritized by those looking for easy solutions.
Workshop Question - How is your brand prioritizing "wellness" for customers or employees?
Trend Themes
1. Powdered Sleep-inducing Products - Consumer demand for enjoyable sleep solutions creates potential for powdered sleep-inducing products that are easy to consume and integrate into existing lifestyles.
2. Functional Mushrooms - Blends of superfood mushrooms and natural ingredients create opportunities for immunity, cognitive function, and energy-focused supplements.
3. Wellness Cellular Waters - Hydration-focused supplements with natural ingredients and functional benefits present opportunities for the growing wellness industry.
Industry Implications
1. Consumer Wellness - The demand for easy solutions to healthcare problems presents disruptive innovation opportunities for companies in the consumer wellness industry.
2. Supplements - Innovative blends of natural ingredients and superfoods present opportunities for companies in the supplements industry to create differentiated and effective products.
3. Functional Beverages - The rise of functional ingredients in beverages drives opportunity for companies in the functional beverages industry to create products that meet the needs of wellness-focused consumers.
