The RISE Brewing Co. London Fog is Convenient and Smooth
Michael Hemsworth — June 27, 2020 — Marketing
References: bevnet
The RISE Brewing Co. London Fog is one of the latest product varieties from the brand that will provide consumers with an alternative to coffee-based drinks to help them enjoy an unexpected flavor experience. The drink comes as the first-ever canned Nitro Early Grey Tea Oat Milk Latte and is an easier alternative to the freshly prepared option that is perfect for enjoyment in the warm weather. The drink boasts an impressive mouthfeel and perfectly balanced flavor profile that's also dairy-free.
Chief Operating Officer Melissa Kalimov spoke on the new RISE Brewing Co. London Fog saying, "While the majority of the RISE team is fueled by nitro cold brew, a number of team members are big tea drinkers, so when it came time to develop a new product it only felt natural to incorporate this tried and true tea blend."
Chief Operating Officer Melissa Kalimov spoke on the new RISE Brewing Co. London Fog saying, "While the majority of the RISE team is fueled by nitro cold brew, a number of team members are big tea drinkers, so when it came time to develop a new product it only felt natural to incorporate this tried and true tea blend."
Trend Themes
1. Alternative Beverage Options - The rise of nitro-infused tea lattes offers a disruptive innovation opportunity in the beverage industry as consumers seek alternatives to traditional coffee-based drinks.
2. Convenience in Canned Beverages - The introduction of canned nitro-infused tea lattes presents a disruptive innovation opportunity in the packaging industry as consumers look for convenient and on-the-go options for their favorite beverages.
3. Dairy-free Flavor Experiences - The emergence of dairy-free nitro-infused tea lattes opens up a disruptive innovation opportunity in the dairy-alternative industry, catering to the growing demand for plant-based and lactose-free options.
Industry Implications
1. Beverage Industry - The nitro-infused tea latte trend creates new opportunities for beverage companies to expand their product offerings and cater to consumer preferences for non-coffee drink options.
2. Packaging Industry - The rise of canned nitro-infused tea lattes presents an opportunity for the packaging industry to design innovative, portable, and sustainable packaging solutions that meet the needs of on-the-go consumers.
3. Dairy-alternative Industry - The demand for dairy-free nitro-infused tea lattes offers a potential disruptive innovation opportunity for the dairy-alternative industry to create innovative and flavorful plant-based milk alternatives.
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