Simply Gum Launches All Natural, No-Frills Chocolate Line, Simply Candy
Niko Pajkovic — January 18, 2022 — Lifestyle
References: simplygum & foodnavigator-usa
Simply Gum, a company specializing in plastic-free, all-natural gum, has launched Simply Candy -- a clean label line that currently consists of a new mini chocolate bar product.
The release of the new line marks a "low-key" entrance for Simply Gum into the highly competitive candy and chocolate categories. According to the company, the decision to tackle the chocolate industry came as a result of its successful launch of Simply Fruit Gummies in July. Much like its original gum product, Simply Candy will be sold via a direct-to-consumer model from the company's website. In addition, Simply Candy will see the brand continuing its minimalist packaging designs and commitment to simplified ingredient lists.
"[Simply Candy] just has four ingredients: it's dark chocolate, it's dates, some roasted peanuts and a little bit of sea salt," creating a "very different flavor," explained Jeannnie Kim, the Vice President of Marketing at Simply Gum.
Image Credit: Simply Gum
The release of the new line marks a "low-key" entrance for Simply Gum into the highly competitive candy and chocolate categories. According to the company, the decision to tackle the chocolate industry came as a result of its successful launch of Simply Fruit Gummies in July. Much like its original gum product, Simply Candy will be sold via a direct-to-consumer model from the company's website. In addition, Simply Candy will see the brand continuing its minimalist packaging designs and commitment to simplified ingredient lists.
"[Simply Candy] just has four ingredients: it's dark chocolate, it's dates, some roasted peanuts and a little bit of sea salt," creating a "very different flavor," explained Jeannnie Kim, the Vice President of Marketing at Simply Gum.
Image Credit: Simply Gum
Trend Themes
1. Clean Label Chocolates - Opportunity to disrupt the traditional chocolate industry with all-natural, simplified ingredient lists.
2. Direct-to-consumer Model - Opportunity to reach consumers directly with a convenient online sales approach.
3. Minimalist Packaging Designs - Opportunity to differentiate products through impactful and eco-friendly packaging designs.
Industry Implications
1. Chocolate Industry - Companies can innovate by offering natural and simplified ingredient lists within the traditional chocolate industry.
2. Direct-to-consumer Industry - Opportunities to disrupt traditional retail by accessing consumers directly through online sales models.
3. Eco-friendly Packaging Industry - Opportunities to gain market share through innovative, minimalist, and sustainable packaging solutions.
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