1850 Coffee's Packaging Traces Coffee Back to Its Country of Origin
Laura McQuarrie — July 16, 2020 — Marketing
References: prnewswire
J. M. Smucker Company brand 1850 Coffee is partnering with Farmer Connect to offer traceable coffee bags. The 100% Colombian Coffee bags themselves are outfitted with QR codes that can be scanned to trace the product back to its country of origin, boosting trust and enhancing efficiency and fairness in the coffee supply chain.
Once the QR code on the coffee bag is scanned, consumers are directed to the Thank My Farmer website, where they can learn more about where the coffee was grown and roasted and how it was processed. The website also calls attention to the many projects that are underway, including sustainable water and agriculture initiatives.
With its traceable coffee bags, the brand is "pioneering a new era in coffee transparency."
Image Credit: J. M. Smucker Company
Once the QR code on the coffee bag is scanned, consumers are directed to the Thank My Farmer website, where they can learn more about where the coffee was grown and roasted and how it was processed. The website also calls attention to the many projects that are underway, including sustainable water and agriculture initiatives.
With its traceable coffee bags, the brand is "pioneering a new era in coffee transparency."
Image Credit: J. M. Smucker Company
Trend Themes
1. Traceable Packaging - Traceable coffee bags are a prime example of how brands can use technology to enhance transparency and build trust with consumers.
2. QR Code Integration - The use of QR codes on coffee bags provides a convenient way for consumers to access detailed information about the origin and production process of their coffee.
3. Sustainable Supply Chain - By showcasing sustainable water and agriculture initiatives, traceable coffee bags highlight the growing importance of environmentally conscious practices in the coffee industry.
Industry Implications
1. Coffee - The traceable coffee bag trend has the potential to disrupt the coffee industry by demanding increased transparency and accountability from growers and manufacturers.
2. Packaging - The integration of QR codes and traceability features in coffee bags opens up opportunities for innovation and differentiation in the packaging industry.
3. Technology - The use of QR codes and online platforms like Thank My Farmer showcases the role of technology in creating a more connected and informed consumer experience.
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