Plant-based vegan milks are adapted with kid-friendly branding
Trend - The growing popularity of various plant-based milks among consumers has resulted in brands targeting these same products at children. These items are branded in the same convenient packaging and bright labeling that has drawn children (and their parents) to traditional dairy products.
Insight - Millennial parents tend to be more health conscious, and as they're more likely to at least have experimented with alternatives in their diets, they're increasingly accepting of the same for their children. Often, these alternatives are perceived as more nutritious than their traditional counterparts.
Insight - Millennial parents tend to be more health conscious, and as they're more likely to at least have experimented with alternatives in their diets, they're increasingly accepting of the same for their children. Often, these alternatives are perceived as more nutritious than their traditional counterparts.
Workshop Question - How is your brand catering to the needs and preferences of modern parents?
Trend Themes
1. Kid-friendly Vegan - Targeting plant-based products at kids with convenient packaging and branding is a growing trend that appeals to health-conscious millennial parents.
2. Dairy-free Desserts - More consumers are seeking dairy-free dessert options that make indulgences more permissible, creating a market for sustainably sourced vegan chocolates and other treats.
3. Plant-based Milk for Kids - Pediatricians are aiding in the development of new allergen-free plant-based milk for kids containing vitamins, minerals, DHA omega-3s, choline, prebiotic fiber, and less than half the sugar of traditional dairy milk.
Industry Implications
1. Food and Beverage - The food and beverage industry has seen a rise in plant-based alternatives and dairy-free options for consumers of all ages.
2. Children's Products - A growing trend in health-conscious parenting has resulted in a market for children's products that focus on wellness and nutrition.
3. Sustainability - Consumers are becoming increasingly concerned about environmental impact, leading to a rise in sustainably sourced and eco-friendly products in various industries.
