The Graze Super Snackers are for Children Aged Six to 10
Michael Hemsworth — April 24, 2020 — Marketing
Parents have quickly become very aware of how much sugar their child might be consuming on a daily basis, which is seeing brands create products like the Graze Super Snackers to help them curb their intake. The snack bars are for children aged six to 10 and are reported to contain 50% less sugar than the average cereal bars on the market. The snacks come in three flavor options including Toffee Apple, Strawberry and Chocolate.
Chief Brand Officer Pia Villa commented on the new Graze Super Snackers saying, "Kids love treats and snacks, but for parents it’s a real worry about how much sugar these items contain, so they often resort to giving them adult bars which aren’t an ideal alternative as they haven’t been developed with kids in mind. We could see a real gap in the market for a healthy snacking range made specifically for kids that doesn’t compromise on flavor, with the demand from both parents and retailers alike. The range provides a really exciting opportunity for retailers and we will continue to look at ways to diversify our range to offer products that resonate with parents.”
Chief Brand Officer Pia Villa commented on the new Graze Super Snackers saying, "Kids love treats and snacks, but for parents it’s a real worry about how much sugar these items contain, so they often resort to giving them adult bars which aren’t an ideal alternative as they haven’t been developed with kids in mind. We could see a real gap in the market for a healthy snacking range made specifically for kids that doesn’t compromise on flavor, with the demand from both parents and retailers alike. The range provides a really exciting opportunity for retailers and we will continue to look at ways to diversify our range to offer products that resonate with parents.”
Trend Themes
1. Low-sugar Snack Bars - The demand for low-sugar snack bars for kids presents an opportunity for brands to develop healthier alternatives to traditional, sugary options.
2. Kid-specific Healthy Snacks - There is a gap in the market for healthy snacking options specifically designed for children, allowing brands to cater to the demand for nutritious and flavorful snacks.
3. Parental Awareness of Sugar Intake - As parents become more conscious of their child's sugar consumption, brands can capitalize on this trend by offering low-sugar alternatives that prioritize both taste and health.
Industry Implications
1. Food and Beverage - The food and beverage industry can tap into the need for low-sugar snack bars by developing innovative products that cater to health-conscious parents and children.
2. Children's Snack Market - The children's snack market has an opportunity to expand by creating kid-specific healthy snacks that provide a balance between taste and nutrition.
3. Retail - Retailers can benefit from offering a diverse range of low-sugar snack bars and kid-friendly healthy snacks to meet the growing demand from health-conscious parents.
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