T-Mobile Partners with Hasbro to Revive 1967's Lite-Brite
Niko Pajkovic — November 23, 2021 — Marketing
Telecommunications company T-Mobile has teamed up with Hasbro to launch a limited-edition Lite-Brite, which was first released in 1967. The nostalgic product features 400 pegs, 200 of which are Magneta-colored, that can be used to produce four different glowing T-Mobile design templates. The templates include a cellphone, the words "5G," a "T" logo, and a cell phone tower.
In addition, a handful of the limited edition Lite Brite boxes will come with a 'Magneta Ticket,' which can be cashed in for an all-expenses-paid trip for two to an event at T-Mobile Arena in Las Vegas, T-Mobile Center in Kansas City, or T-Mobile park in Seattle. The lucky ticket holder will also be gifted two smartphones with a free year of Magenta service, a free year of home Internet service, and an HD TV set.
Image Credit: T-Mobile
In addition, a handful of the limited edition Lite Brite boxes will come with a 'Magneta Ticket,' which can be cashed in for an all-expenses-paid trip for two to an event at T-Mobile Arena in Las Vegas, T-Mobile Center in Kansas City, or T-Mobile park in Seattle. The lucky ticket holder will also be gifted two smartphones with a free year of Magenta service, a free year of home Internet service, and an HD TV set.
Image Credit: T-Mobile
Trend Themes
1. Nostalgic Toy Revival - The resurgence of classic toys like the Lite-Brite offers opportunities to redesign, modernize, and introduce them to new audiences.
2. Brand Partnerships for Limited Editions - Collaborations between companies to produce co-branded limited-edition products can increase customer engagement and generate buzz.
3. Experiential Marketing Incentives - Offering exclusive rewards with nostalgic products, like a trip to a popular venue, can create more engagement and increase sales.
Industry Implications
1. Telecommunications - Telecom companies can leverage the nostalgia trend and partner with toy companies to create limited edition products that reflect their brand.
2. Toy Manufacturing - Toy companies can tap into the growing market for nostalgic toys and create partnerships with other brands to increase their reach.
3. Entertainment/venue Marketing - Venues like T-Mobile Arena, T-Mobile Center, and T-Mobile Park can utilize limited edition nostalgic toys as part of their marketing strategy for attracting visitors and increase revenue.
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