Nano Pods House Licensed Characters from Pop Culture
Laura McQuarrie — February 24, 2023 — Life-Stages
References: wowstuff & toyworldmag
Nano Pods is a new kind of connected collectible and each of the small, hexagonally shaped pods contains a licensed pop culture character that can be linked with another pod to create a bigger structure. Wow! Stuff was recently unveiled at Spielwarenmesse and the patent-pending brand offers a tactile, slot-together system that helps kids build creative structures featuring their favorite characters from Marvel, Disney, TMNT and more,
Nano Pods are available in blind mystery boxes and there's a guide for collectors that can be found in every box. There are even rare and exclusive characters for kids to find, which will keep collections growing. In the Disney and Pixar Surprise Collectible, Wave 1 features Mickey, Disney Princesses, Olaf, Nemo and a rare Gold Metallic finish Chase figure as well.
Nano Pods are available in blind mystery boxes and there's a guide for collectors that can be found in every box. There are even rare and exclusive characters for kids to find, which will keep collections growing. In the Disney and Pixar Surprise Collectible, Wave 1 features Mickey, Disney Princesses, Olaf, Nemo and a rare Gold Metallic finish Chase figure as well.
Trend Themes
1. Connected Collectible Toys - There is an opportunity to create a new connected collectible toy industry by incorporating popular licensed pop culture characters and tactile, slot-together systems to encourage creativity and build larger structures.
2. Blind Mystery Box Collectibles - Blind mystery boxes containing rare and exclusive characters could disrupt the collectible toy industry by creating a unique hunting experience for collectors, encouraging brand loyalty, and increasing the perceived value of each box.
3. Patent-pending Collectible System - Creating a patent-pending system for collectibles that could be licensed and used by other toy manufacturers could cause a disruptive innovation in the toy industry and create new opportunities for collaboration and expansion.
Industry Implications
1. Toy Industry - Toy companies could capitalize on the connected collectible toy trend by incorporating tactile, slot-together systems with popular licensed pop culture characters to create new product lines and potential licensing deals.
2. Collectible Industry - The collectible industry could utilize blind mystery boxes to create a unique and exciting experience for collectors, increasing customer loyalty and perceived value with each new release.
3. Licensing Industry - Licensing companies and brand owners could take advantage of the patent-pending collectible system to create new, innovative products and revenue streams for their properties.
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