The BEAUTIFULLY BROKEN Collection is a Reminder of Bring Human
Caitlyn Fernandez — December 17, 2021 — Fashion
References: bryananthonys & bryananthonys
Brayan Anthonys' BEAUTIFULLY BROKEN collection reminds its wearer to live and be human. Each piece is Bryan Anthonys jewelry has a purpose, a story, or a mantra behind it and its creation. The brand hopes to inspire, encourage, and make meaning in one’s life and the lives of other people.
BEAUTIFULLY BROKEN is about realizing and letting go of trying to be perfect. The pieces encourage the wearer to be unapologetic about being flawed because that makes a person. The description on the website says that “the most beautiful people are beautifully broken.” This quote reinstates that it is okay to be broken and lost because, in these moments, you find out a little more about yourself.
Image Credit: Brayan Anthonys
BEAUTIFULLY BROKEN is about realizing and letting go of trying to be perfect. The pieces encourage the wearer to be unapologetic about being flawed because that makes a person. The description on the website says that “the most beautiful people are beautifully broken.” This quote reinstates that it is okay to be broken and lost because, in these moments, you find out a little more about yourself.
Image Credit: Brayan Anthonys
Trend Themes
1. Meaningful Jewelry - Incorporating a greater sense of purpose and intentionality in jewelry design offers an opportunity for brands to connect with consumers on a deeper level.
2. Body Positivity - Jewelry pieces that promote self-love and acceptance can tap into the growing movement of body positivity and offer consumers a reminder to embrace their flaws.
3. Personalized Fashion - Designing jewelry with specific mantras or messages allows consumers to express themselves in a more individualistic way, leading to increased demand for personalized fashion products.
Industry Implications
1. Fashion Retail - Incorporating more meaningful and personalized jewelry products into their inventory can allow fashion retailers to set themselves apart from competitors and create a deeper connection with consumers.
2. Mental Health and Wellness - Collaborating with brands like BEAUTIFULLY BROKEN to create products that promote positive mental health messages can offer opportunities for the mental health and wellness industry to expand its offerings and reach a wider audience.
3. Luxury Goods - Designing high-end personalized jewelry pieces can cater to the growing demand for luxury fashion products that are unique and can showcase the wearer's personality, leading to increased revenue and customer loyalty for brands in the luxury goods industry.
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