Maude Crafts Sexual Health Products Meant for Everyone
Justin Lam — July 20, 2018 — Lifestyle
References: getmaude & thedieline
The sexual health industry often falls back on overt gender specific graphics and designs, but Maude is trying something new by focusing on gender-inclusive design for its sexual health products. According to Eva Goicochea, Co-Founder and CEO of Maude, the concept of gender-inclusive design was done as a means of easing "pain points for everyone, regardless of gender, age, or sexual preference." The current lineup of products offered by the brand includes natural latex condoms, and organic personal lubricant, a silicone lubricant and a powerful personal massager.
All of the packaging and design elements of Maude's products feature clean appearances that can look either masculine or feminine. This simple look was chosen after more colorful designs were deemed too expensive. Featured on the packaging for Maude's sexual health products is a collection of different symbols, designed to be abstract and not overtly sexual.
All of the packaging and design elements of Maude's products feature clean appearances that can look either masculine or feminine. This simple look was chosen after more colorful designs were deemed too expensive. Featured on the packaging for Maude's sexual health products is a collection of different symbols, designed to be abstract and not overtly sexual.
Trend Themes
1. Gender-inclusive Design - Creating sexual health products that are inclusive of all genders, ages, and sexual preferences.
2. Minimalist Packaging - Using clean and simple packaging designs that can appeal to both masculine and feminine aesthetics.
3. Abstract Symbolism - Incorporating abstract symbols on product packaging to avoid overtly sexual imagery.
Industry Implications
1. Sexual Health - Exploring opportunities to develop gender-neutral products that cater to a wider customer base.
2. Packaging Design - Revolutionizing packaging design to be gender-inclusive and visually appealing to a diverse range of consumers.
3. Adult Toy Manufacturing - Innovating in the adult toy industry by creating products that focus on minimalist aesthetics and appeal to a broader audience.
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