Researchers and entrepreneurs are exploring the benefits of magic mushrooms
Trend - Whether it is in the form of therapy, a branding technique, or a product/experience, companies are increasingly exploring the potential of magic mushrooms or truffles in the context of the contemporary market. These experiments are conducted legally and entrusted to the guidance of experienced professionals.
Insight - Openness to new experiences is something that contemporary consumers are attuned to—especially individuals who are part of the Millennial and Gen Z demographics. Many seek out ways to satisfy their growing curiosity and this is made possible in various industries thanks to the rich, unique, and diverse product offerings. In this space, individuals are expanding their sense of adventurism and are, therefore, creating a demand for increasingly daring and impactful experiences.
Insight - Openness to new experiences is something that contemporary consumers are attuned to—especially individuals who are part of the Millennial and Gen Z demographics. Many seek out ways to satisfy their growing curiosity and this is made possible in various industries thanks to the rich, unique, and diverse product offerings. In this space, individuals are expanding their sense of adventurism and are, therefore, creating a demand for increasingly daring and impactful experiences.
Workshop Question - How will your target consumer react to the legalization of this ingredient?
Trend Themes
1. Magic Mushroom Market - Magic mushrooms and truffles are becoming increasingly popular for use in therapy, branding, and products/experiences.
2. Demand for Unique and Daring Experiences - Contemporary consumers seek out ways to satisfy their growing curiosity and are creating a demand for increasingly adventurous experiences.
3. Legalization of Psychedelics - As the world becomes more accepting of magic mushrooms and truffles, legal opportunities arise for research and exploration of their medicinal benefits.
Industry Implications
1. Food and Beverage - Food companies can offer unique and daring products that incorporate magic mushrooms and truffles, catering to the growing demand for adventurous experiences.
2. Wellness and Therapy - The legalization of psychedelics opens up opportunities for research into medical applications for magic mushrooms and truffles in the field of mental health and wellness.
3. Entertainment and Media - The portrayal of magic mushrooms and truffles in media, such as in The Goop Lab on Netflix, can bring awareness to their potential benefits and increase public interest.
4 Featured, 27 Examples:
48,226 Total Clicks
Date Range:
Jun 19 — Oct 20
Trending:
Mild
Consumer Insight Topics:
