Amyris & Naomi Watts Launched Stripes for (Peri)Menopausal Wellness
Laura McQuarrie — February 16, 2023 — Lifestyle
References: iamstripes & premiumbeautynews
Stripes is a (peri)menopausal wellness brand that's on a mission to help women stop suffering in silence and embrace healthy aging. The Stripes brand created by Amyris and actress, entrepreneur and activist Naomi Watts offers everything from facial skincare to sexual wellness solutions, haircare to supplements—or as the brand puts it, "menopause solutions from scalp to vag."
Naomi's Picks include popular products like the Dew As I Do brightening and hydrating cream, The Crown Pleaser densifying hair mask and lubricants to combat vaginal dryness.
For the purposes of supporting and connecting women, Stripes also shares educational content on its site and offers a community space called The Hot Spot. To fill the void in research around women who are experiencing peri(menopause,) Stripes launched the Meno Institute during World Menopause Month.
Naomi's Picks include popular products like the Dew As I Do brightening and hydrating cream, The Crown Pleaser densifying hair mask and lubricants to combat vaginal dryness.
For the purposes of supporting and connecting women, Stripes also shares educational content on its site and offers a community space called The Hot Spot. To fill the void in research around women who are experiencing peri(menopause,) Stripes launched the Meno Institute during World Menopause Month.
Trend Themes
1. Menopausal Wellness - The rise of menopausal wellness brands presents an opportunity for companies to create new products and services that cater to the specific needs of menopausal women.
2. Holistic Menopause Solutions - The demand for holistic menopause solutions creates an opportunity for companies to offer a range of products and services that focus on overall health and wellness.
3. Menopause Education - As more attention is brought to menopause education, companies have an opportunity to create resources and initiatives that help women navigate this stage of life with confidence and support.
Industry Implications
1. Wellness - The wellness industry can create tailored products that cater to the specific needs of menopausal women, such as supplements, skincare, and sexual wellness solutions.
2. Beauty - Beauty companies can create menopausal skincare products that cater to the specific needs of women experiencing changes in their skin during menopause.
3. Healthcare - The healthcare industry can create initiatives and resources to help women navigate menopause, such as menopause clinics and educational programs around menopause and aging.
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