Champ Takes the Awkardness Out of Shopping for Certain Products
Laura McQuarrie — July 29, 2020 — Naughty
References: meetchamp & prnewswire
Champ is a new consumer health brand that's on a mission to modernize the way people shop for sexual and wellness health products. Although the brand makes products like prophylactics and personal lubricants that are intentionally designed so that anyone would be proud to buy them in public, the D2C brand offers discreet deliveries so that feelings of awkwardness, embarrassment and discomfort are removed from the equation.
The new brand gets its name from Champ Prophylactics, which came about in the 50s and "made a statement in a taboo category," according to Champ co-founder John O'Keeffe. The brand offers a Starting Lineup Kit for new customers, which provides an easy way to discover the different kinds of Champ Sex Essentials.
Image Credit: Champ
The new brand gets its name from Champ Prophylactics, which came about in the 50s and "made a statement in a taboo category," according to Champ co-founder John O'Keeffe. The brand offers a Starting Lineup Kit for new customers, which provides an easy way to discover the different kinds of Champ Sex Essentials.
Image Credit: Champ
Trend Themes
1. Discreet Deliveries - Disruptive innovation opportunity for logistics and delivery services to create discreet packaging and delivery options for sensitive products.
2. Modernizing Shopping Experience - Disruptive innovation opportunity for e-commerce platforms to create a modern and comfortable shopping experience for sexual and wellness health products.
3. Taboo Category Revolution - Disruptive innovation opportunity for brands to challenge social stigmas and create innovative products in taboo categories like sexual wellness.
Industry Implications
1. Logistics and Delivery Services - Opportunity for logistics and delivery services to cater to discreet packaging and delivery needs of sensitive products.
2. E-commerce Platforms - Opportunity for e-commerce platforms to create a user-friendly and welcoming shopping experience for sexual and wellness health products.
3. Consumer Health and Wellness Products - Opportunity for brands to revolutionize the sexual wellness industry by creating innovative products that break taboos and promote open conversations.
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