'Eden Condoms' Feature Iconic Images of Adam and Eve On the Packaging
Ellen Smith — May 21, 2017 — Naughty
References: rijksmuseum.nl & observer
'Eden Condoms' are a project by Spanish-based artists Esther Pi & Timo Waag that feature the iconic etchings of Adam and Eve from 16th and 17th century artists on the wrappers of the condoms.
The duo were challenged with creating an art piece that was a practical, everyday item based on works from Amsterdam’s Rijksmuseum world famous collection. The pair settled on designing condoms for their common yet slightly taboo nature, which they felt would make the perfect medium for the etchings of the biblical couple.
Pi and Waag viewed the condom as a symbolic representation of a man-made device that allows people to explore their sexuality. This is paired with the wrapper's images of Eden, which, according to the artists, represents "the equality between the sexes and the unity between man, nature and God. To be able to live our sexuality on those terms, without a sense of shame, guilt or fear, is according to Eden Condoms the way to paradise."
The duo were challenged with creating an art piece that was a practical, everyday item based on works from Amsterdam’s Rijksmuseum world famous collection. The pair settled on designing condoms for their common yet slightly taboo nature, which they felt would make the perfect medium for the etchings of the biblical couple.
Pi and Waag viewed the condom as a symbolic representation of a man-made device that allows people to explore their sexuality. This is paired with the wrapper's images of Eden, which, according to the artists, represents "the equality between the sexes and the unity between man, nature and God. To be able to live our sexuality on those terms, without a sense of shame, guilt or fear, is according to Eden Condoms the way to paradise."
Trend Themes
1. Artistic Condom Packaging - A trend of creating condom wrappers featuring artistic designs and iconic images is emerging, providing an opportunity for creative collaborations and appealing packaging for contraceptive products.
2. Exploring Taboo Subjects - There is a growing trend of using taboo subjects, such as sexuality and religious imagery, to create innovative and thought-provoking products, allowing for unique marketing and branding opportunities.
3. Promoting Sexual Empowerment - A trend of promoting sexual empowerment and destigmatizing sexuality is emerging, leading to opportunities for brands to create products that encourage healthy and open conversations about sex.
Industry Implications
1. Art and Design - The art and design industry can collaborate with condom manufacturers to create unique and visually appealing packaging designs, blurring the line between art and everyday products.
2. Marketing and Branding - The marketing and branding industry can explore unconventional and taboo subjects to create innovative campaigns that generate buzz and create a strong brand identity.
3. Sexual Health and Wellness - The sexual health and wellness industry can develop products and initiatives that promote sexual empowerment, education, and destigmatization, creating a positive impact on individuals' well-being.
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