Products aim to counter the longterm effects of blue light on children
Trend - Now that too much exposure to blue light has been shown to be harmful to people's health over time, brands are offering ways to reduce its impact on children who spend large portions of their day in front of a screen.
Insight - With consistent screentime being inevitable as the digital space is where people take part in work, socialization and entertainment, the harmful impacts of these habits are being felt by consumers. Whether that's related to inactivity or strain, people are looking for solutions to counter their often-necessary habits related to the digital space.
Insight - With consistent screentime being inevitable as the digital space is where people take part in work, socialization and entertainment, the harmful impacts of these habits are being felt by consumers. Whether that's related to inactivity or strain, people are looking for solutions to counter their often-necessary habits related to the digital space.
Workshop Question - How is your brand offering solutions that allow customers to better balance their lives?
Trend Themes
1. Blue Light Protection Eyewear - Offering protective eyewear for prolonged usage of digital devices to reduce eye strain and damage caused by blue light.
2. Digital Supplements for Eye Health - Emerging use of eye health supplements that offer blue light protection for people exposed to modern digital stressors.
3. Screen-based Eyewear for Gamers - Developing eyewear specifically designed for gamers that reduces the harmful effects of blue light and prevents migraines and headaches.
Industry Implications
1. Eyewear - Companies in the eyewear industry can tailor their products and services to educate about the benefits of using blue light protection and offer specialized eyewear for children and gamers.
2. Nutraceuticals - Companies in the nutraceutical industry can develop and market eye health supplements that mitigate the harmful effects of blue light on the eyes for children and adults alike.
3. Gaming - Companies in the gaming industry can incorporate blue light protection into their gaming accessories, and develop specific blue light gaming glasses with unique designs for younger audiences.
