Brands offer OTC skincare products that deal with hormone-related skin issues
Trend - Skincare brands are releasing products and collections that are specifically targeted to those with hormonal acne issues. These items are formulated so they address the inflammation, oiliness or dryness that comes with hormonal fluctuations during pregnancy, menstruation or menopause.
Insight - When it comes to certain aspects of their health, consumers aren't able to have the sense of control that they might over things like improving their fitness. Thus, for mild concerns, people seek out experimental ways to treat symptoms rather than their underlying causes in order to improve their perceived quality of life.
Insight - When it comes to certain aspects of their health, consumers aren't able to have the sense of control that they might over things like improving their fitness. Thus, for mild concerns, people seek out experimental ways to treat symptoms rather than their underlying causes in order to improve their perceived quality of life.
Workshop Question - How is your brand prioritizing the niche health concerns of its customers?
Trend Themes
1. Hormonal Skincare - Skincare brands are releasing products and collections that are specifically targeted to those with hormonal acne issues.
2. Cycle-synced Skincare Masks - The Face Anything Kit by Rael includes four face masks that address the fact that the needs of the skin change over time, especially as a result of fluctuating hormones.
3. Phytoestrogen-infused Skincare - Paula's Choice introduces a Clinical Phytoestrogen Elasticity Renewal Serum and Body Treatment for supporting the impact of estrogen loss on the skin.
Industry Implications
1. Skincare - Skincare brands are addressing the effects of hormonal changes and related skin concerns among consumers.
2. Women's Health - Brands are tapping into the growing awareness of women's health and related concerns, such as menopause, hormonal fluctuations, and aging.
3. Natural and Vegan Beauty - With the rise in demand for eco-friendly, clean, and sustainable beauty products, skincare brands are offering plant-based, natural, and vegan options to address hormonal skin concerns.
